The Lubrizol Corporation
29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298
News Release
Lubrizol Introduces New Functional Polymers at Sepawa Conference
CLEVELAND, October 14, 2015 - The Lubrizol Corporation announces it will introduce an innovative new line of functional polymers for home care products at the Sepawa Conference in Fulda, Germany October 14-16. In keeping with its innovation focus on high-value technology solutions, Lubrizol's new functional polymers enable products that enrich the consumer cleaning experience by delivering enhanced cleaning and care benefits.
Attendees visiting Lubrizol stand 400a will have the opportunity to learn about new home care solutions for Fabric and Dish Care as well as our latest innovative personal care concepts in Hair Care, Skin Care and Bath and Shower.
New Noverite(TM) 301 Polymer is a novel softening additive for high performance in 2-in-1 liquid laundry detergents. The polymer has excellent affinity to fibers, which provides consumer perceivable fabric softness and fluffiness at low-incorporation levels. Noverite 301 polymer has no negative impact on detergency performance and can help maintain fabric moisture wicking properties, enabling softer, more absorbent towels and more comfortable performance sportswear.
New Noverite(TM) 311 and 315 Polymers are foam-boosting additives for liquid dish detergents. Long-lasting foam in the presence of organic soil loads is developed by synergistic interaction of the polymer with cleansing surfactants. Optimized polymer design allows for creation of cost-efficient formulations with high-foam and excellent cleaning performance.
Personal Care product solutions featured at the Lubrizol booth include:
Hair Repair Solutions to treat damaged hair from root to tip and which are applicable to different hair types with varying degrees of damage such as exposure to bleach and mechanical stress from regular grooming practices.
The Sweet Escape: discover six simple and innovative formulations illustrating novel concepts and performance benefits for different Skin Care applications. Each product offers an innovative idea combining the sensorial benefits of a surprising texture, an appealing visual and an evocative fragrance, with the claimed performance of a high tech active ingredient substantiated by science.
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2014 were $7 billion. For more information, visit Lubrizol.com.
Media Contact
Lee Roberts
216 447 6117
Website: www.lubrizol.com
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