CALABASAS, CALIF., Oct. 14, 2015 (GLOBE NEWSWIRE) -- MobileCause, the world's best "mobile first" fundraising and communications platform for nonprofits, has released, The Direct Mail Paradox Infographic revealing to nonprofits 5 ways they can increase direct mail donations by incorporating digital components into traditional direct mail campaigns.
Research from the Direct Marketing Association has revealed that 35% of all people prefer to respond to direct mail by going online. Here's a breakdown of each generation and the % who say they prefer to give online in response to direct mail:
- 50% of Millennials (age 21-35)
- 50% of Gen Xers (age 36-50)
- 26% Boomers (age 51-65)
- 14% Greatest (age 66+)
However, the majority of direct mail campaigns fail to provide potential donors easy ways to connect online. The landing pages are not mobile-optimized. The forms are too complex and require too many clicks.
The Direct Mail Paradox Infographic provides clear steps nonprofits can take to improve the results of their direct mail campaigns including promoting them across multiple channels, having clear and concise calls-to-action for donations and making it easier for donors to give online from any device.
"We recognize that Direct Mail is a tried-and-true staple of nonprofit fundraising," stated Sean MacNeill, MobileCause CEO. "Our aim is to help organizations understand how they can successfully integrate digital and traditional fundraising to ensure they don't miss any opportunities for supporters to connect and donate to their cause online and on mobile."
Download The Direct Mail Paradox Infographic
About MobileCause
MobileCause is the world's best "mobile first", all-in-one, fundraising and donor communication platform designed to help nonprofits raise more donations while saving time and resources with no-cost merchant services, 0% transaction fees and an industry low flat-rate credit card processing fee. The powerful solutions include: Crowdfunding and Peer to Peer Campaigns, Event Registration, Ticketing and Fundraising, Sign-up, Survey, Petition and Membership Forms, Digital Fundraising and Mobile Marketing. The fully integrated suite of products is easy to use and work in any CRM. Plus, fundraising experts provide dedicated strategy support to all clients including United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more. Learn more at www.mobilecause.com
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