Conversica Announces Automotive Industry Advisory Board

FOSTER CITY, Calif., Oct. 22, 2015 (GLOBE NEWSWIRE) -- Conversica, the leading provider of lead engagement software for marketing and sales, recently formed its Automotive Dealership Advisory Board with members from its most successful and forward-looking dealer customers. The Board, which met for the first time at the Digital Dealer 19 conference earlier this month, consists of six dealer members who demonstrate cutting edge use of sales and marketing technology in their dealerships and dealership groups around the country.

"Over the past seven years, our artificial intelligence 'sales assistant' has been engaging thousands of leads coming into hundreds of dealerships around the country," comments Alex Terry, Conversica's CEO. "That has led to substantial increases in lead engagement and showroom traffic. However, in many ways this is just the beginning. The Advisory Board is already helping us enhance and expand our offerings to dealerships, groups and manufacturers."
 
The inaugural Advisory Board members include:
 
Haman Baniamam, Director, Technology and eCommerce at Darcars Auto Group
Joe Davis, Internet Director at Mercedes-Benz of Plano
Neil Gandhi, Director of Digital Marketing at Faulkner
Ryan Matt, Dealer Principal at Ryan Ford
Keith McKenzie, Dealer Principal at Sunjo Motors
Mary Ann Sourial, Regional Marketing Manager at DCH/Lithia
 
"We are extremely fortunate to have such an outstanding group of people on the Board," Terry added. "They bring us extensive experience in successful sales, marketing, and business strategy gained from years of dealer leadership. We look forward to their knowledge, expertise, and best practices to help us continue our swift growth."
 
About Conversica
 
Conversica is the leading provider of lead engagement software for marketing and sales organizations. Driven by artificial intelligence technology, Conversica's virtual sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.
 
Used by more than 10,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue.Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.
 
To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.