Seven in Ten Consumers Worry About Identity Theft and Hacking of Credit Card Information According to Gallup Says SmartMetric the Developer of Biometric Fingerprint Protected EMV Chip Credit and Debit Cards


NEW YORK, NY--(Marketwired - November 09, 2015) - SmartMetric, Inc. (OTCQB: SMME) -- Seven in 10 persons in the United States worry about identity theft, hacking of credit card information. Though theft and robberies worry a sizable percentage of Americans, identity theft and credit card fraud produce even more anxiety. About seven in 10 say they "frequently" or "occasionally" worry about having computer hackers steal their credit card information from stores they have visited, and the same percentage worry about being a victim of identity theft.

This latest Gallup survey is in line with other consumer surveys showing the degree of anxiety on the part of consumers regarding identity theft and the lack of trust in the use of their credit cards. No other fear of crime registers as high showing the lack of confidence and trust in the current payment system.

SmartMetric has added biometric security to the credit and debit card creating a greater peace of mind and trust for the consumer and a more secure card for the financial institution. Our biometric payments card is made using the SmartMetric miniature fingerprint scanner built inside the payments card that uses a person's fingerprint to activate the cards EMV Chip on the cards surface. "We have brought biometrics security to the modern payments card without the need for retailers or banks to change their card readers or ATM's," said today SmartMetric's President & CEO, Chaya Hendrick. "Adding greater security while being frictionless for the user and easy to adopt by the Bank will go a long way in providing a greater peace of mind to the otherwise anxious consumer," said Chaya Hendrick.

To view a video of the SmartMetric biometric chip card follow this link:

SmartMetric Biometric Payments Card -- https://youtu.be/zSX59uHoHqU

To view the company website: www.smartmetric.com

Source: Gallup poll based on telephone interviews conducted Oct. 7-11, 2015, on the Gallup U.S. Daily survey

Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

Contact Information:

Investor Relations
Everest Corporate Advisors, Inc.
702.334.7791
415.250.0105

SmartMetric, Inc.
786.269.2238
305.607.3910
info@smartmetric.com