SCOTTSDALE, AZ--(Marketwired - November 12, 2015) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide to help e-retailers and marketers better understand how the most current social commerce statistics apply to them, and how they can capitalize on this growing cash cow.
The newest projections have placed social commerce as measuring in at 5% of all online retail. While that number may seem small at first glance, it adds up to be a whopping $15 billion, as of 2014. Needless to say, social commerce is a valuable, growing giant. Projections for this year show that social commerce will double in size to $30 billion, telling of its rapid year-over-year growth.
2015 set a slew of records as social media usage grew, and as users were more influenced by brands online than ever before. Topping the list of social media ecommerce statistics for this past year, Facebook came in at number one, unsurprisingly, referring over 64% of all ecommerce conversions from social media platforms.
With more people using social media, the possibility of it being a powerful influencer on consumers has grown exponentially with each passing year. According to recent studies, the average American spends about 40 minutes per day on Facebook, telling of the potential for brands to be introduced to and to prospectively influence the average American consumer. It also makes better sense of the fact that 95% of US brands retain a Facebook presence.
Meanwhile, YouTube is still the most used video network, even in spite of Facebook trying to overtake them with the new video features. With over 1 billion users, however, YouTube has a wider reach to a larger demographic than all domestic cable television networks combined.
TrueShip's newest guide presents a long list of social commerce statistics for 2015, complete with detailed charts and an illustrated infographic. This comprehensive breakdown of social media ecommerce statistics can be found on the official TrueShip blog here: http://www.trueship.com/blog/2015/11/12/social-commerce-statistics-you-shouldnt-ignore.
"Social media indeed plays a very large role in ecommerce during the modern era," explained Michael Lazar, Director of Online Marketing at TrueShip. "When you take a good look at the numbers, it's telling of just how powerful a marketing tool social channels can be for e-retailers. It sheds some light on both the potential of social media as a marketing tool, and demonstrates why and how brands are seeing successes by utilizing it as a direct, personal outlet to reach their target market."
Read the report at: http://www.trueship.com/blog/2015/11/10/yes-you-can-boost-sales-with-a-free-shipping-threshold/#.VkKUtr9rqUk.
A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.
About TrueShip
#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.
About ReadyReturns
#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.
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Contact Information:
Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com