Avondale, AZ, Nov. 17, 2015 (GLOBE NEWSWIRE) --
Responsible fans earned valuable rewards at Sunday’s Quicken Loans Race for Heroes 500 at Phoenix International Raceway (PIR). The race marks the second time the track, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety.
Before the race, fans made the pledge to be a Good Sport – the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the next NASCAR Sprint Cup Series™ race at Phoenix International Raceway.
The Designated Driver for the Race from the CampingWorld.com 500 last March, Scottie Brown, received a pair of tickets and a behind-the-scenes experience before the Quicken Loans Race for Heroes 500.
“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Bill Bradley, senior director, Corporate Social Responsibility at Anheuser-Busch. “We all share the same streets after the race. This partnership with Daytona International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.”
"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."
About Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or http://www.rhir.org/.
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