RALEIGH, NC--(Marketwired - Nov 19, 2015) - bobble®, the leader in sustainable and stylish drinking solutions, today announced the launch of an integrated marketing campaign, #EndTheTrend, to bring awareness to the issue of waste generated by single-use plastic water bottles. In a world where the lines between health and fitness are blurred with the fashion category, style often triumphs over substance when it comes to healthy accessories. Americans use approximately 50 billion plastic water bottles each year, yet recycle less than half of those1.
At the center of the U.S. campaign is a one-minute film positioned as a broadcast commercial for fictitious water brand, Once. The film champions, in a satirical way, the thoughtless consumption of single-use plastic water bottles in our culture. Various scenarios symbolize the egregious waste caused by this common practice. bobble is positioned at the end of the video as the solution to this crisis, where 38 billion disposable water bottles are thrown away every year in the U.S. alone.1
"bobble's #EndTheTrend campaign demonstrates our belief that single-use plastic water bottles are a trend that's out of fashion," said Brian Berklich, Marketing Director of Seventh Generation Ventures, the company behind bobble. "It's not cool to accessorize with disposables and drink from bottles that may end up in a landfill. We're challenging consumers to choose substance over convenience and lasting style over fads by embracing bobble."
The campaign complements the launch of bobble Insulate™ and bobble Infuse™ in the U.S. market and continues the brand's mission to reduce the outrageous waste of single-use, disposable beverages. bobble Insulate is a high-grade, stainless steel drinking vessel that keeps beverages hot for up to 12 hours or cold for up to 24 hours. Designed by renowned industrial designer Karim Rashid, bobble Infuse is a sleek, BPA-free water bottle featuring an innovative, modular cap system that enables users to hydrate, filter, or infuse.
For more information, visit www.waterbobble.com/endthetrend.
About bobble®
Founded in 2009, bobble® is a registered trademark of Seventh Generation Ventures, Inc. and based in Raleigh, North Carolina. The brand lives out its mission to reduce the outrageous waste caused by single- use, disposable beverages and beverage systems, with products that provide more sustainable and stylish alternatives. For more information on bobble, visit www.waterbobble.com.
About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.
1 Fishman, Charles. "Message in a Bottle." Fast Company Magazine July 2007: 110.