BOSTON, MA--(Marketwired - Dec 1, 2015) - Aberdeen Group, the market leader for technology industry data, predictive analytics and premium content, is excited to announce Charlie Allieri as the business's new Chief Data Officer and Managing Director of the San Diego office. He will manage the company's data and analytics business.
Starting first as a practitioner and then as an entrepreneur, Charlie's near 25-year career has been focused on B2B technology marketing, combining the latest in computing techniques with data to drive insights and performance. Most recently, Charlie co-founded iLantern in 2005, whose key assets were acquired by Avention in 2014. iLantern is a leading provider of dynamic event data and customizable trigger solutions. Charlie has also held sales roles at NCR and Teradata, as well as leadership positions in marketing, channel development, and business development.
"Demand for B2B technology buyer insights is exploding. Aberdeen Group's rich heritage uniquely positions it to best satisfy those demands," said Charlie. "Combining a proprietary data set of 30 years of technology purchases, with current behavioral, trigger, and social data provides the richest set of content from which machines learning can derive unparalleled insights into buying personas. Best of all this is not hyperbole, as Aberdeen Group boasts some of the Best-in-Class technology marketers and sellers as its customers."
"Charlie makes our fifth executive hire in 2015 and he is already making a difference in our business," said Aberdeen Group's CEO, Gary Skidmore. "Charlie's experience and expertise will drive the business's initiatives to enable our customers to target prospective buyers, engage and convert them to opportunities."
About Aberdeen Group
Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and premium content engine. Learn more about Aberdeen Group at www.aberdeenservices.com.