BURBANK, CA--(Marketwired - December 04, 2015) - Talk show host Ellen DeGeneres announces on "The Ellen DeGeneres Show" on Friday, December 4th, a new game app, "Ellen's Dance Off" powered by Chosen, the first mobile platform to provide turnkey video competitions.
"Ellen's Dance Off" is a global, mobile dance-off competition set to Missy Elliot's new song "WTF." "Ellen's Dance Off" gives everyone the ability to participate, whether you're submitting your own performance video, or simply watching and voting for favorite dances.
Players can upload their dance videos set to Missy Elliot's new song, "WTF" and will have a chance to win an all expenses paid trip to Los Angeles for the taping of "The Ellen DeGeneres Show." To join "Ellen's Dance Off," go to ellentv.com/chosen.
"I'm very excited to tell you about a brand new game called 'Ellen's Dance Off' that you play it on an app called Chosen that's totally free to download in the App Store and on Google Play. You can upload videos of your favorite dance moves, you can vote on other dance videos on the Chosen App and starting today, you can upload videos of you dancing to Missy Elliott's song 'WTF.' And the video with the most votes will win a trip to my show," said talk show host Ellen DeGeneres.
This new game will add to the growing catalog of Ellen Digital Ventures, a business created by WBTVG and DeGeneres that extends Ellen's award-winning television franchise and robust digital business, social and gaming audiences.
With the introduction of "Ellen's Dance Off," Chosen is providing a preview of the expanded capabilities of its upcoming platform, which will enable any brand, media entity, or individual to define and create their own categories of competition. Singing, dancing, extreme sports, lifestyle, fashion, college antics, comedy, acting, or any genre of online video will be able to be leveraged on the Chosen competition platform, and integrated into cross platform experiences.
"We can't imagine a better way to demonstrate the power of the Chosen platform than this partnership with Ellen Digital Ventures and the launch of 'Ellen's Dance Off,'" said Chosen Co-Founder and CEO David Hyman. "The market for a global competition platform that creates deep engagement for spectators through our unique game mechanics and social features is in the billions. We believe we have tapped into a market that can be as big and powerful as any of the major social platforms."
"Our partnership with Chosen has given us a new and exciting way to engage with Ellen's fans," said Jill Braff, General Manager, Ellen Digital Ventures. "Turning our show segments into a mobile game that our fans can play along with is exciting and opens up all kinds of opportunities. We are thrilled to be the first media company to use Chosen to bring our content to life in this new, dynamic way."
"Ellen's Dance Off" is the latest offering to cement DeGeneres as a digital domain powerhouse with millions of online followers across numerous platforms:
- YouTube: TheEllenShow channel averages more than 200 million views per month, has generated nearly 5.5 billion video views and has more than 13.5 million subscribers
- Twitter: Ellen is the #1 most-followed TV personality on the service, with the show's feed at @TheEllenShow boasting more than 50 million followers
- Facebook: Ellen is the #1 TV host on the social network, with more than 22 million "likes" for the show's official page at www.facebook.com/ellentv
- Instagram: @TheEllenShow ranks as the #1 TV show, with more than 20 million followers
- ellentube.com ranked #5 in cross-platform views in October (according to tubular)
- And EllenTV.com, the official website of her daily talk show, which generates more than 100 million page views monthly.
In the social gaming space, "Ellen's Dance Off" joins Ellen's Heads Up! app, which debuted as the #1 paid game app in May 2013 and has more than 20 million downloads to date.
About "The Ellen DeGeneres Show"
"The Ellen DeGeneres Show," now in its 13th season, continues to be the daytime destination for laughter, generosity and fun, highlighting Ellen's one-of-a-kind humor, warmth and generosity, and featuring the biggest stars from television, film, music and more. The show has now earned an impressive total of 55 Daytime Emmy® Awards. Ellen has become the place for today's topical stories and a stage for the most viral sensations from around the world. "The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. Originating from Warner Bros. Studios in Burbank, The Ellen DeGeneres Show is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures, an industry-leading and Emmy® Award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution. Ellen DeGeneres, Mary Connelly, Ed Glavin, Andy Lassner and Kevin A. Leman II serve as executive producers.
About Ellen Digital Ventures
Ellen Digital Ventures (EDV) is a new venture between Ellen DeGeneres and WBTVG that extends Ellen's award-winning television franchise into a robust digital business, leveraging Ellen's vast social and gaming audiences. Psych! is the first free-to-play game to launch from EDV, following on the success of Heads Up!, which was the #1 Paid App of 2014 in Apple's App Store. ellentube is also an EDV venture, focused on the growing short-form video space, delivering fresh entertainment daily to mobile users globally. Founded in 2014, EDV is headed up by digital industry veteran, Jill Braff, who works in conjunction with Ellen show executive producers Mary Connelly, Ed Glavin and Andy Lassner.
About Chosen
Started by David Hyman, former CEO of Beats Music, MOG and Gracenote, Chosen (Chosen.fm) is the first mobile platform to provide turnkey video competitions. To date, Chosen has raised over $6.5 million in funding from top-tier investors, including DCM, Rhodium Capital, Fosun and CrunchFund. Chosen's board-of-advisors includes Rio Caraeff, founder and former President & CEO of Vevo, and award-winning hit-maker and founder of Kemosabe Records and Prescription Songs, Dr. Luke. Chosen is based in Oakland, CA with an engineering team in Tel Aviv, run by Chosen co-founder Eyal Moshe. Download Chosen for free from the iOS App Store or Google Play. Visit "Chosen" on Facebook at https://www.facebook.com/chosenfm or follow on Twitter @Chosen.
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