CHICAGO, Dec. 4, 2015 (GLOBE NEWSWIRE) -- Enterprise clients increased their email send by 87 percent on Cyber Monday and by 31 percent on Black Friday, according to Yesmail, the email solutions provider within Yes Lifecycle Marketing. This record volume for Yesmail clients, indicates brands are back in full force and just as determined as ever to bring relevant communications and valuable offers to their customers.
"Yesmail's executional excellence continues to yield phenomenal results for our clients," said Michael Fisher, president, Yes Lifecycle Marketing. "With a record setting Cyber Monday of nearly 200MM sent emails, we beat industry standards by sustaining a 99 percent inboxing rate."
And consumers are responding. Email-driven revenue for both Black Friday and Cyber Monday has more than doubled from 2014 to 2015. Specifically, the number of email-driven Cyber Monday purchases grew by 129 percent and the number of email-driven Black Friday purchases grew by 162 percent. Interestingly, while reports of in-store sales were noted as bleak in 2015, this one and a half times growth in online purchases on Black Friday could indicate a trend in that brands should consider marketing, what have traditionally been their Black Friday store-busters, more strongly to online "Cyber Friday" consumers.
Additionally, 55 percent of Black Friday emails were clicked on a mobile device in 2015; this is up 18 percent from 2014. As many retailers offer similar Black Friday discounts in-store and online, consumers are becoming more likely to opt for the convenience of mobile shopping. As supported in Yesmail's recently released benchmark report, the Email Marketing Compass: The Year of the Smartphone, consumers are purchasing more and making bigger purchases on their mobile devices.
"With zero hiccups, Yesmail demonstrates their unrelenting drive to deliver on success for their clients," said Mike Iaccarino, CEO and Chairman of Infogroup. "As the digital solutions arm within Yes Lifecycle Marketing, they continue to exceed growing industry demands and help their clients achieve the maximum return on their investment."
About Yesmail
Yesmail, Yes Lifecycle Marketing's email marketing solutions provider, powers intelligent customer interactions. We define ourselves by a better caliber of technology, unmatched insights, and skilled services experts that help our clients get to 'YES' sooner with their customers. As a leading email services provider, we seamlessly integrate email, mobile, web, and social channels, enabling the world's best known brands to use data-driven insights to create meaningful connections with their customers in real-time. For more information, visit www.yesmail.com.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.
About Infogroup
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235MM individuals and 24MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.