WINOOSKI, Vt., Dec. 9, 2015 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of e-commerce and digital marketing solutions for the grocery and consumer packaged goods (CPG) industries, is participating in a panel discussion at Kantar Retail's 2015 Year End Forum. Brad Robertson, SVP of marketing services at MyWebGrocer, and Scott Hilton, chief revenue officer at Jet.com, will lead Trailblazers: Making the Case for Change, a panel discussion at 3:20 p.m. on Wednesday, December 9.
For more than 16 years, MyWebGrocer has helped leading retail and CPG brands leverage new technologies to meet evolving consumer buying habits. In the panel discussion, Robertson will draw on his experiences at MyWebGrocer to share insight on how retailers should prepare for and adapt to a technology-driven future.
"Most companies, including grocers and CPG brands, face internal and external pressures to evolve their business models as the digital revolution progresses," said Robertson. "Consumers are already spending a large portion of their time on digital channels. During our panel, I'll discuss how brands can reach online shoppers and influence their buying behavior."
Kantar Retail's annual event gathers hundreds of suppliers and retailers who are striving to stay ahead of today's continuously changing digital landscape. This year's event, held December 8-10 in Atlanta, will focus on planning for the future, preserving profitability and scaling for continued growth.
By 2025, an estimated 30 percent of the total retail economy will transact online. Retailers, suppliers and wholesalers who are not capitalizing on new technologies won't be prepared for an economic model driven by e-commerce. The Year End Forum aims to help attendees understand how imminent changes will impact their businesses and how they can convince their key stakeholders that the future of retail will be fueled by technology, both online and in store.
To learn more about MyWebGrocer, visit http://mywebgrocer.com/.
About MyWebGrocer
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.