Mammoth Lakes, Calif., Jan. 21, 2016 (GLOBE NEWSWIRE) -- Today Mammoth Resorts announced an exclusive three-year partnership with the Southern California Ford Dealers making Ford the official vehicle of Mammoth Mountain, Bear Mountain, June Mountain and Snow Summit.
“The majority of visitors to the Mammoth Resorts drive their cars, trucks or utility vehicles to get there and Ford is uniquely equipped to offer a broad range of vehicle alternatives to suit their transportation and lifestyle choices”, said Nick DePasquale, President of the Ford Dealers Advertising Association of Southern California. “We know from experience that we have a partner in Mammoth that’s capable and committed to showcasing the Ford Brand.”
The partnership will give Ford a major presence throughout Mammoth Resorts, including sponsorships of Mammoth Mountain events and initiatives such as Night of Lights (title sponsor), Mammoth Ski Teams (supporting sponsor), Monster Energy Mammoth Motocross (supporting sponsor), winter and summer Ezakimak (supporting sponsor) and Woolly’s Saturday Parade (supporting sponsor). Additionally, Ford will be the sponsor of all Mammoth Resorts snow reporting across email, digital and social media.
“Our partnership with Ford is an ideal marriage of product and place,” said Erik Forsell, Chief Marketing Officer at Mammoth Resorts. “The road trip from Southern Cal to Mammoth is one that generations of outdoor lovers have made, many of them in a Ford. It’s a perfect fit.”
The brand collaboration will provide immersive experiences for consumers and Mammoth visitors, including added-value promotional opportunities at all Mammoth Resorts. Ford also outfitted Mammoth Resorts with a fleet of company vehicles that include the Ford Explorer, Edge, Escape and F-150 and F-250 pickups, the best-selling Brand of trucks in the U. S.
Discover More:
Twitter: @SoCalFord and @mammothmountain
Instagram: @SoCalFord and @mammothmountain
Facebook: Facebook.com/SoCalFord and Facebook.com/MammothMountain
About Mammoth Resorts
Mammoth Resorts is the leading four-season mountain resort operator in California. The company owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host two million annual skier/snowboarder visits.
Mammoth Resorts is also the owner-operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, the Village Lodge, Mammoth Mountain Bike Park, Snow Summit Bike Park, Mammoth Snowmobile Adventures, Sierra Star Golf Course, and Bear Mountain Golf Course. For more information visit http://www.mammothresorts.com/.