Electrolux names new heads of Major Appliances EMEA and Major Appliances North America

Daniel (Dan) Arler has been appointed new Head of Major Appliances Europe,
Middle East and Africa, and Executive Vice President of AB Electrolux. He is
currently Senior Vice President of the Kitchen product line with the business
area.

Alan Shaw has been appointed new Head of Major Appliances North America and
Executive Vice President of AB Electrolux. His most recent position was
President of Husqvarna AB’s Consumer Brands division.
The appointments follow the announcement on January 11 that Jonas Samuelson,
currently Head of Major Appliances EMEA, will take over on February 1 as
President and CEO from Keith McLoughlin, who also is acting Head of Major
Appliances North America. Both new appointments are effective as of February 1.

“We’re very pleased to welcome two such strong leaders with records of proven
success to key positions in Group Management,” said Jonas Samuelson. “Dan has
been instrumental in developing and implementing our strategy to focus on
profitable, built-in kitchen products and reducing complexity in EMEA’s product
portfolio. Alan’s strong track record with leading consumer durables brands in
North America makes him the right person to drive the continued profitable
growth of the business area.”

Dan Arler has held his current position since 2012. He has been with Electrolux
since 2002, with previous responsibilities including heading the Laundry product
line in Asia-Pacific, General Manager of Electrolux Japan and head of the
Electrolux brand’s business activities in EMEA. Prior to joining Electrolux he
held various management positions within Stanley Works and at Whirlpool in
Europe. Dan Arler, a Dutch native, has a BSc from Aston University with a major
in marketing.

Alan Shaw worked for Husqvarna AB, a world-leading producer of outdoor power
products, from 2013-2015. He was President and CEO of outdoor grill maker Char
-Broil LLC from 2005, prior to which he was President and CEO of consumer power
equipment company Murray Group. He has also held a number of senior management
positions in Whirlpool Corporation. Alan Shaw, who is a U.S. citizen, has B.S.
degrees in economics and political science from the University of Idaho, and an
M.B.A. in marketing from Indiana University.
For further information, contact Electrolux Press Hotline, +46 8 657 65 07.

Electrolux discloses the information provided herein pursuant to the Securities
Market Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 08.00 CET on January 28, 2016.
Electrolux is a global leader in home appliances, based on deep consumer insight
and developed in close collaboration with professional users. We offer
thoughtfully designed, innovative solutions for households and businesses, with
products such as refrigerators, dishwashers, washing machines, cookers, vacuum
cleaners, air conditioners and small domestic appliances. Under esteemed brands
including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the
Group sells more than 50 million products to customers in more than 150 markets
every year. In 2015, Electrolux had sales of SEK 124 billion and 58,000
employees. For more information go to www.electroluxgroup.com.