Swedish Match starts reporting its share of results from Scandinavia Tobacco Group based on a one quarter lag

Swedish Match anticipates that the financial calendars for Swedish Match and for
Scandinavian Tobacco Group (“STG”) will differ. Swedish Match is anticipating
that it will release its full year report for 2015 prior to the release of STG’s
full year report. Also future reporting release dates may deviate.

According to International Financial Reporting Standards, when reporting dates
deviate, the owning entity shall base its reporting on the associated company’s
most recent financial statements. Therefore, Swedish Match will from the
reporting period ending December 31, 2015, start to report its share of STG’s
net profit as well as its share of equity with a one quarter lag.

As a consequence of transitioning to a one quarter lag reporting, Swedish Match
will not include in its financial statements for the fourth quarter 2015 any
result from its ownership in STG. Instead, Swedish Match will include its share
of STG’s net profit for the fourth quarter 2015 in its financial statements for
the first quarter 2016.

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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Swedish Securities Markets Act. The
information was disclosed to the media on 28 January, 2016 at 10.30 a.m. (CET).
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,303 MSEK for the twelve month period ending 30 September 2015. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com