Profitect Strengthens Leadership Team With Addition of Bob Donald

WALTHAM, MA--(Marketwired - February 03, 2016) - Profitect Inc., the leading prescriptive analytics provider for the retail industry, today announced Bob Donald has joined as Vice President of Engineering as a critical addition to its leadership team in 2016.

As Vice President of Engineering, Donald is responsible for the development of Profitect's products. Profitect is a provider of solutions that increase profitability through operational efficiency and organizational synergy across the entire retail value chain. Donald will lead the innovation of Profitect's prescriptive analytics, pattern recognition and machine learning algorithms that continuously scrutinize vast amounts of data in search of irregularities, loss and potential growth areas. Specializing in agile technology, Donald has led and created engineering teams for both startups and established companies.

"Bob has a highly successful track record as a leader who is focused on developing and expanding product innovation across numerous companies," said Guy Yehaiv, CEO of Profitect. "His ability to lead a team combined with a keen ability to innovate with data will help fuel Profitect's growth. We are extremely excited to have Bob's caliber of talent on our team."

Donald, who is based in Boston, joins Profitect from SAS, previously working for Monster. He holds a M.S. in Computer Science from Boston University and a B.S. in Computer Science from University of Massachusetts at Lowell. Donald was on the team that developed a patent in his field, is chairman of the UML Computer Science Industry Advisory Board and is a published author, contributing to several publications on "Visual Basic."

"Profitect delivers increased sales, margins and immediate ROI for companies worldwide," said Donald. "I believe prescriptive analytics is the next generation of innovation going beyond predictive and into action-based insights. I am eager to build on Profitect's success and lead the talented engineering team toward continued growth."

About Profitect

Profitect leverages existing big data investments to identify, resolve, and measure opportunities for improvement by delivering actionable prescriptive analytics to the right person, at the right time.

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