SANTA BARBARA, CA--(Marketwired - April 13, 2016) - CloudCommerce, Inc. (
CloudCommerce subsidiary Indaba Group was selected to attend the exclusive, invitation-only SAP Hybris Partnership Summit in Munich, Germany. Indaba Group CEO Ryan Shields and CTO Blake Gindi traveled to Munich in February, taking the opportunity to become immersed in the SAP Hybris technology, and to solidify the relationship with the Company's new partner.
SAP's 2013 acquisition of Hybris E-commerce, known throughout the industry for its robust B2B commerce capabilities, immediately positioned SAP Hybris as a dominant player in the enterprise e-commerce technology landscape. SAP Hybris' comprehensive platform provides the full array of tools a company needs to thrive in the B2B and B2C markets with a superior digital customer experience.
Numerous leading brands are increasingly enhancing their business to business (B2B) online sales strategies by hiring development firms to build self-service e-commerce websites, similar to retail e-commerce websites, but with more business-to-business features. Research firm Forrester recently reported that one million B2B sales jobs are forecasted to be eliminated by the year 2020, accounting for 20% of the B2B sales force. The Forrester data shows that roughly 75% of B2B buyers prefer to buy online when purchasing business-related products, while only 25% of B2B companies currently sell online. This current deficiency in the B2B market presents a major opportunity for the Indaba Group to help B2B merchants transition from a salesperson-first world to a online-first world, which requires strategic partnerships with B2B-specialized technologies like SAP Hybris.
"Partnering with SAP Hybris is indicative of Indaba's evolution as a major player in the B2B market, to meet the needs of this rapidly expanding and evolving sector," explained Indaba Group CEO Ryan Shields. "Various businesses are approaching Indaba with aggressive plans to implement their digital B2B sales systems, and our partnership with SAP Hybris allows us to capitalize on this huge opportunity."
Indaba Group, is a wholly owned subsidiary of CloudCommerce. To learn more about Indaba, please visit www.IndabaGroup.com.
E-commerce has been reported to be one of the fastest-growing industries in the world. According to market research firm eMarketer, global consumers will spend $1.672 trillion online this year, and by 2019, online purchases are projected to more than double to $3.551 trillion, which will include roughly 12.4% of overall retail sales worth $28.550 trillion. CloudCommerce has previously announced its plans to grow by making acquisitions similar to its purchase of Indaba Group that will be highly accretive to both top- and bottom-line financial results. The strategy mirrors that used by many other successful information technology firms, such as PFSweb Inc., Perficient Inc., and Cognizant Technology Solutions Corporation.
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