FOSTER CITY, Calif., April 19, 2016 (GLOBE NEWSWIRE) -- Conversica, the leading provider of artificial intelligence-based lead engagement software for marketing and sales, will be exhibiting and speaking at the 8th Annual American Association of Inside Sales Professionals (AA-ISP) Leadership Summit, being held April 20-21 at the Hyatt Regency O'Hare in Chicago. Conversica's Regional Vice President of Strategic Accounts, Erroin Martin, will discuss findings from the 2015 Sales Effectiveness Report in his presentation, The Current Effectiveness of Inside Sales, on Thursday, April 21, at 10:00 am.
For the Sales Effectiveness Report, Conversica commissioned a secret shopper to reach out to more than 300 companies across nine different industries, and tracked inbound lead responses for 30 days. Response performance was then graded on what's known as the 4 P's of lead management:
- Promptness: You need to be fast if you want to be first
- Persistence: One or two tries are rarely enough
- Personalization: Prospects want conversation, not promotion
- Performance: An email snagged in the spam filter looks like a non-response to a lead
In his conference session, Mr. Martin will share insightful metrics from the Report, as well as practical steps companies can take to maximize ROI on their inbound leads and how to benchmark their lead engagement efforts against others in their industry.
Attendees are also invited to visit the Conversica booth to meet "Rachel," Conversica's AI automated sales assistant, and to discover how she engages, qualifies and follows up with leads in a natural, two-way email conversation. Visitors to Conversica's booth and Mr. Martin's session will be entered into a raffle to win one of several artificially-intelligent hoverboards.
About Conversica
Conversica is the leading provider of lead engagement software for marketing and sales organizations. Driven by artificial intelligence technology, Conversica's virtual sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.
Used by more than 12,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and Toba Capital, and is headquartered in Foster City, California.
To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.
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