Salesforce Enlists Aria Systems Into the Salesforce Communications Ecosystem, Accelerating Innovation and Time-to-Revenue for CSPs

SAN FRANCISCO, CA--(Marketwired - May 10, 2016) - Aria Systems, which helps enterprises grow recurring revenue, today announced that it has joined the Salesforce for Communications Ecosystem as the billing solution provider. Together with Salesforce, Apttus, Comptel, Sigma Systems, CloudSense, Vlocity and others, Aria provides a complete Communication Service Provider (CSP) ecosystem that is quicker to deploy, more user friendly, and facilitates customer engagement. The ecosystem is being showcased May 9-12, 2016 in Nice, France at TM Forum LIVE!, where key challenges in today's digital world are being addressed by many of the most innovative members of the communications industry.

The ecosystem provides CSPs a next-generation customer experience platform to compete more effectively. In today's agile marketplace, CSPs must fend off traditional competition not just from other telecom operators, but also from entrants that deliver new services via a variety of communications networks. As part of the ecosystem, Aria helps CSPs quickly launch, test, and monetize new innovative services based on the Internet of Things (IoT), Quad Play, and Over The Top (OTT). Surveys indicate that engaged customers provide 23% more revenue per customer.

"Salesforce has recently created a Communications Industry Framework to modernize and bring communications service providers to the cloud," said Andy Baer, SVP, Salesforce Industries, Communications and Media at Salesforce. "The Salesforce Communications Ecosystem brings together best-of-breed technologies such as Aria's billing and monetization platform in an integrated solution to help CSPs accelerate innovation and time-to-revenue."

In the rapidly evolving digital world, CSPs need business support systems (BSS) that are agile and responsive and seamlessly integrate with existing systems. Aria's integration into the Salesforce Communications Ecosystem helps CSPs rapidly monetize subscriptions, usage-based offerings, and leverage the explosion of digital services while ensuring that B/OSS are automatically in sync in real time. This makes Aria an ideal fit for customer-centric service providers looking to remove billing bottlenecks in the process of rapidly introducing, evolving and optimizing their offerings, bundles, and promotions.

"Aria Systems is excited to team with Salesforce as we help CSPs overcome barriers for superior customer engagement and revenue growth," said Tom Dibble, CEO, Aria Systems. "With the Salesforce Communications Ecosystem, Aria is part of a complete platform that helps CSPs compete on a global scale."

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

About Aria Systems

Proven by the world's most demanding enterprises, including Atlassian, Constant Contact, Edmunds.com, Experian, Falck, LogMeIn, Pitney Bowes, Red Hat, Roku, Sungard AS, VMware, and Zipcar, Aria helps enterprises grow their recurring revenue businesses. With Aria's end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizing customer satisfaction, retention, and lifetime value.

To learn more about Aria go to www.ariasystems.com.

Aria Systems and the Aria logo are trademarks of Aria Systems, Inc. All other trademarks are the property of their respective owners.