SANTA MONICA, Calif., May 10, 2016 (GLOBE NEWSWIRE) -- Greenwood Hall, Inc. (OTCQB:ELRN), a Los Angeles based education technology company that helps colleges and universities improve student engagement and outcomes, today announced the appointment of Hope Hoffmann as VP of Business Development to build out the company’s strategic development initiatives in the New England states.
“We are delighted to welcome Hope Hoffmann to the team,” said Bill Bradfield, EVP of Business Development for Greenwood Hall. “Hope’s extensive industry knowledge and experience in the sales and business development in higher education will allow her to be a significant contributor to the company and the clients we serve. She’ll be able to hit the ground running and bring those clients the value for which we are noted.”
Ms. Hoffmann has more than 20 years of experience in sales and marketing to the higher education market. She began her career in education sales at Course Technology, and then over the next 17 years held various sales leadership positions at McGraw-Hill, Houghton Mifflin and Cengage Learning. In 2012 she transitioned to the OPM market and held vice presidential positions at both Academic Partnerships and Colloquy 360.
“I am thrilled to join the student focused team at Greenwood Hall, as we share a common passion for improving the Higher Education experience. Greenwood Hall focuses on the best interests of their institutional partners and the students they serve. Their successful track record of enhancing institutions’ ability to address student needs make them the perfect company with which I can work. I look forward to supporting Greenwood Hall’s efforts and commitment to providing quality services to our clients.”
About Greenwood Hall
Greenwood Hall is an education technology company that helps colleges and universities manage the student journey. Every Greenwood Hall solution is designed to increase revenue and improve student engagement as well as learning outcomes. Since 2006, Greenwood Hall has developed customized turnkey solutions that combine strategy, people, proven processes and robust technology to help schools effectively and efficiently improve student outcomes, as well as increase revenues and expand into new marketing channels, such as online learning. Greenwood Hall has served more than 50 education clients and over 75 degree programs.
For more information, visit http://www.greenwoodhall.com, follow us on Twitter @GreenwoodHall and Facebook at http://www.facebook.com/GreenwoodandHall.