BCBG Max Azria Group, LLC and Velocity Technology Solutions Complete SAP Cloud Services Expansion

CHARLOTTE, NC--(Marketwired - May 17, 2016) - Velocity Technology Solutions, a global leader in enterprise application cloud managed services, announced the completion and launch of significant additional SAP modules and cloud hosting for fashion retailer BCBG Max Azria Group, LLC. The additional SAP modules incorporate BCBG's Factory stores, Partner shops and Canadian entities into its cloud based SAP enterprise resource planning system.

BCBG Max Azria Group was focused on bringing these business units onto the SAP system to improve their reporting and costing processes and to realize the benefits of greater integration and uniformity across all business operations. Additionally, the migration enables BCBG to consolidate systems and save on licensing and maintenance costs. Velocity provided consulting and developed the cloud expansion and project roadmaps to accomplish this system's original cloud transition and subsequent expansion.

BCBG Max Azria Group and the Velocity team faced the challenge of upgrading functionality to expand the SAP footprint with Partner shops, as well as working closely with a previous data center provider from where the systems had to be migrated.

"It is always a delicate process to integrate business operations into the company ERP system," said Ralf Suerken, Vice President of the SAP line of business for Velocity Technology Solutions. "The customer has an expectation of maximum availability of their system so as to not disrupt its retail transaction capabilities. Our team prepared and executed as planned and the three business operations were successfully integrated without incident. We had great confidence based on past experiences that this would meet our customer's expectations."

"As a retailer, we need to be able to reliably transact and serve our customers and stores. Having an optimized and secure SAP landscape is of the utmost importance to us. Migrating our SAP environment to Velocity's private and secure cloud platform, with redundant architecture and disaster recovery services, is helping us achieve the system availability we need," says Robert Fort, CIO of BCBG Max Azria Group, LLC.

As an SAP Partner, Velocity is SAP^® Certified in Application Management Services, SAP^® Certified in Hosting Services, and SAP^® Certified in Cloud Services with SAP HANA certified consultants and installations globally. Velocity is able to provide "Cradle to Grave" SAP Solutions that includes the ability to supply SaaS software licenses as part of SAP's Partner Managed Cloud program.

About Velocity Technology Solutions

Velocity Technology Solutions (www.VelocityCloud.com), a global enterprise application cloud management services leader since 2003, delivers secure, fully managed environments spanning virtual private, public and hybrid clouds. The company's portfolio includes application-focused cloud managed services, professional services, with data analytics and optimization solutions. Velocity's expertise in managing leading ERP applications, leveraging the patent pending Velocity Cloud Application Management Platform, gives customers required availability, security, visibility and control at a reduced total cost of ownership. Velocity is headquartered in Charlotte, NC, with facilities in North America, Europe and Asia. Velocity is a portfolio company of Silver Lake Sumeru, a global leader with private equity investments in leading, growth-oriented technology companies. For additional information on the firm and its entire portfolio, visit www.silverlake.com.

About BCBG Max Azria Group, LLC:

BCBG Max Azria Group, LLC is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria and BCBGeneration. Brands are present in over 41 countries with approximately 1000 points of sale worldwide, showcasing a luxury spectrum of premier women's ready-to-wear and accessories collections. The collections are also sold in specialty boutiques within major department stores across the globe, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Nordstrom, Macy's, Lord & Taylor, Net-a-Porter and Harvey Nichols.