Major Asian Operator Upgrades Evolving Systems Mobile Marketing Solutions (MMS) to Support Their Rapid Growth

ENGLEWOOD, CO--(Marketwired - May 26, 2016) -  Evolving Systems, Inc. (NASDAQ: EVOL), a leader in real-time activation, analytics and marketing for connected mobile devices worldwide, today announced that a leading Tier 1 Asian wireless carrier upgraded their Real-time Lifecycle Marketing (RLM) software platform to support their rapidly growing subscriber base and new marketing initiatives.

RLM is the industry's leading real-time contextual marketing platform that enables marketing teams to innovate and launch a wide spectrum of personalized, real-time, event-trigger based marketing campaigns to mobile consumers. Carriers in Asia have invested significantly in 4G networks and are looking for ways to upgrade their customers to 4G and upsell them a range of data-heavy services. Real-time marketing targets the right customer at the right moment with the right offer over any mobile-enabled channel in order to maximize take rates.

Evolving Systems offers mobile operators the software platforms to accelerate customer acquisition and migration to their 4G networks. The software platform also engages and upsells customers during the activation process and through their life cycle with the right personalized bundle of services. The Company also offers carriers a fully managed service, including best practices and the expertise and experience of its team across the globe to help carriers maximize revenues from these new services. 

"We're very pleased that RLM has been a part of this customer's phenomenal annualized growth of over 24% during the last six years," said Thomas Thekkethala, President and CEO of Evolving Systems. "The carrier's marketing team have designed and launched thousands of campaigns that are run monthly to highly targeted segments (micro-segments) of their customer base to maximize campaign take rates and ROI. The campaigns engage consumers to recharge their balances and up-sell them the whole range of network services, including voice, messaging, data as well as third-party, value-added services and personalized bundles. The customer is also expanding its campaigns to upsell customers to a wide array of next generation services like mobile gaming, entertainment and mobile banking."

Click here for more information on Evolving Systems' RLM solution.

About Evolving Systems®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of software and services to 75 network operators in over 50 countries worldwide. The Company's portfolio includes market-leading subscriber service, SIM card and mobile broadband activation of connected devices and real-time analytics and marketing solutions to monetize mobile network services and consumer behavior. Founded in 1985, the Company has headquarters in Englewood, Colorado, with offices in the United States, United Kingdom, India, Malaysia and Romania. For more information please visit www.evolving.com or follow us on Twitter http://twitter.com/EvolvingSystems

CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the United States' Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Specifically, statements about the impact and ability of the solution described in this press release to handle future needs of customers are forward-looking statements. Readers should not place undue reliance on these forward-looking statements, and Evolving Systems may not undertake to update these forward-looking statements. For a more extensive discussion of Evolving Systems' business, please refer to the Company's Form 10-K filed with the U.S. SEC, as well as subsequently filed Forms 10-Q, 8-K and press releases and the Company's websites.