Swedish Match (publ) share capital and total number of shares

In accordance with the resolution at the Annual General Meeting on April 28,
2016, Swedish Match AB (publ) has cancelled 7,750,000 repurchased treasury
shares.
The share capital of 389,515,417.20 SEK remains unchanged, since it,
simultaneously with the resolution to reduce the share capital by means of
withdrawal of repurchased treasury shares, was resolved to increase the share
capital by a transfer from non-restricted shareholders’ equity to the share
capital (bonus issue). Thereby the share capital was restored to its balance
prior to the reduction, without the issuing of any new shares.

The total number of shares in the Company, including the treasury shares held by
Swedish Match AB (publ) on May 31, 2016, amount to 188,750,000 shares with the
equivalent amount of votes. As per May 31, 2016, Swedish Match AB (publ) held
1,060,632 of these shares in treasury, which corresponds to 0.56 percent of the
total amount of shares in the Company.
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Contacts:

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Financial Instruments Trading Act. The
information was disclosed to the media on 31 May, 2016 at 10.00 a.m. (CET).
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,675 MSEK for the twelve month period ending 31 March 2016. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com