Las Vegas, Nevada , June 13, 2016 (GLOBE NEWSWIRE) -- EQ Labs, Inc. (“EQ.” or “the Company”) (OTC.BB: EQLB) is pleased to announce that it will partner with the nation's number one ranked distributor, Southern Wine & Spirits of Nevada (SWS-Nevada) -- a division of Southern Wine & Spirits of America, Inc. (Southern) -- to distribute EQ Labs' lead product, "Last Shot", to bars, nightclubs, casinos, and its other on-premise and off-premise accounts throughout Las Vegas beginning July 27, 2016.
"We are extremely proud of this major partnership, which is something we've been collectively working on since January of this year," says Mo Owens, CEO of EQ Labs. "Partnering with Southern, the nation's number one ranked distributor with access to 35 states, is a huge development and will boost "Last Shot" exposure throughout the market, allowing us to ramp up our revenue stream quickly."
"Last Shot" is already popular in Vegas, where we have been self-distributing since 2015," says Owens. "This major distribution partnership will only increase our sales and help us service our growing vendor list."
Recently, EQ Labs announced that The Flamingo Hotel and Casino in Las Vegas will be the first hotel in the Caesar’s Entertainment Corporation group of 50 hotel properties to feature “Last Shot.” The product will launch there on July 2, 2016 at a Timbaland mega-event. Timothy Mosley aka "Timbaland" is a "Last Shot" equity partner.
EQ Labs will continue to announce new vendor partnerships in the upcoming weeks, all of which will now be serviced by Southern Wine & Spirits of Nevada.
"This is an exciting time for EQ Labs, "Last Shot," and our nationwide fans," states Timbaland. "I'd like to thank Southern Wine & Spirits for partnering with us to launch "Last Shot" in this, and other prime markets, positioning us solidly on a path to success."
"Last Shot” is a canned 8.04 oz, 5 Cal/2 Carb, cranberry-flavored dietary supplement drink with a 3-in-1 ability to energize, hydrate, and detoxify, providing hangover protection.
"Our roll out campaign and strategic expansion across Las Vegas and beyond can only be enhanced by our new relationship with Southern," says Owens. "I would personally like to thank Kent Whipple, Non-Alcohol Product Manager for Southern Wine & Spirits of Nevada, Kirt Finley, Production Manager for EQ Labs, and Ryan Gomez, who offered insight into our investor relationships, for all their hard work, many months of preparation, and due diligence in making this partnership a reality."
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About EQ Labs, Inc.:
EQ Labs, Inc is a leader in the marketing and development of measured product release devices for the retail market. Its products will be sold through major retail stores, casinos, beverage distribution outlets and chains throughout the US. Leading products include the cold drink beverage “Last Shot” – a canned, 8.04 oz, 5 Cal/2 Carb, cranberry-flavored, dietary supplement with a 3-in-1 ability to energize, hydrate, and detoxify, providing hangover protection.
About Southern Wine & Spirits of Nevada:
Southern Wine & Spirits of Nevada a division of Southern Wine & Spirits of America, Inc., and is the state's leading wine, spirits, beer and beverage distribution company.
About Southern Wine & Spirits of America, Inc.:
Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in: Alabama, Alaska, Arizona, California, Colorado, Delaware, the District of Columbia, Florida, Kentucky, Hawaii, Idaho, Illinois, Indiana, Iowa, Maryland, Maine, Michigan, Minnesota, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. Southern will be operational in Nebraska by the end of February 2016, and operational in North Dakota and South Dakota by April 1, 2016. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 14,500 team members. Southern urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly.
About The Flamingo Hotel and Casino:
The Flamingo Hotel & Casino in Las Vegas is part of Caesars Entertainment Corporation (formerly Harrah's Entertainment from 1995 to 2010) and is an American gaming corporation based in Paradise, Nevada that owns and operates over 50 casinos and hotels, and seven golf courses under several brands. It is the fourth-largest gaming company in the world, with annual revenues of $8.6 billion (2013). Caesars is a public company, majority-owned by a group of private equity firms led by Apollo Global Management and TPG Capital
Safe Harbor:
This news release contains forward-looking statements as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements generally can be identified by phrases such as EQ Labs, Inc. or its management believes, expects, anticipates, foresees, forecasts, estimates or other words or phrases of similar import. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new business opportunities and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report, our quarterly reports and other periodic reports filed from time-to-time with the OTC Markets.