MADISON, Wis., June 21, 2016 (GLOBE NEWSWIRE) -- Fetch Rewards, a leader in mobile shopping, has announced a partnership with leading nutrition platform ShopWell Labs, Inc.. The partnership will bring Fetch shoppers personalized dietary and nutritional information while they shop, to help them find the best products for their personal health needs.
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“Shoppers want more information about what they’re buying, and they want it presented to them in the simplest way, at the right time,” Says Fetch CEO Wes Schroll. “That’s what ShopWell helps us accomplish. We love the product they’ve built and are so excited to improving our shoppers’ experience with this new feature.”
Fetch has already rolled out the initial set of ShopWell features, with more enhancements to come. Signing up to receive the information is easy and free, all within the Fetch app. Shoppers set their personalized information such as height and weight, and identify any allergies, dietary restrictions or other food preferences. Then, as a shopper scans their items within the Fetch app, they can access their personalized nutritional information with the tap of a finger. For example, if a Fetch shopper is managing celiac disease, they will be able to easily ensure the items they are scanning and purchasing do not contain gluten.
This level of shopper feedback allows Fetch and other partners to be on the forefront of understanding shopper needs to be able to cater their offerings to the ever evolving preferences of shoppers. This helps to round out the ecosystem of partners committed to putting shoppers first and leading the industry in impactful change.
“Shoppers have absolutely loved it so far. We are only a couple weeks in, and thousands of Fetch shoppers have enabled the feature,” Schroll says.
“Everyone has different dietary needs and nutritional preferences,” explains Elliott Grant, CEO of ShopWell. “ShopWell’s technology allows Fetch shoppers to put a nutrition expert in their pockets while they shop. By keeping the shoppers’ needs at the forefront of everything we do, Fetch and ShopWell are transforming the mobile shopping experience.”
About Fetch
Fetch offers grocery retailers a third-party mobile shopping solution, that allows shoppers to use their smart phones to scan items as they shop, track their spending, apply instant digital savings, and conveniently check out with the use of a single barcode. Shoppers can also manage their meal planning with recipe inspirations, shopping lists, and customized health and nutrition information.
About ShopWell
ShopWell is a free app that empowers consumers to make better decisions about the food they eat based on their vital statistics, dietary goals and restrictions. The ShopWell food scanner provides shoppers with personalized nutrition information on the items they buy at the grocery store and helps them determine if the product fits their personal dietary needs. ShopWell has been downloaded by over 2 million shoppers in the U.S. and is available for iOS and Android. To learn more about ShopWell, please visit www.shopwell.com.