Boston, June 29, 2016 (GLOBE NEWSWIRE) -- Online media business Subscription Insider today announced the launch of its “Subscription Insider Guide to Customer Acquisition,” which features exclusive content to help founders, CEOs, CFOs and marketers of subscription-based businesses. Peter Figueredo, a founding partner and subscription practice lead at House of Kaizen, is the column’s author. Sample topics include research strategies, gaining meaningful insights from data and analytics and developing effective plans.
Figueredo leads House of Kaizen's subscription practice for recurring revenue models and has more than 15 years of experience running successful digital marketing strategies for companies like The New York Times, Financial Times, Audible.com, Zipcar, Conde Nast, Bloomberg and many more.
“I have found that truly successful subscriber acquisition efforts focus not just on leads and trials but also on the entire user journey, incorporating strategies to increase lifetime value,” Figueredo said. “I look forward to sharing advice on creating winning strategies with Subscription Insider members.”
“Customer acquisition is a key area that subscription companies need to get right,” said Kathy Greenler Sexton, CEO and publisher of Subscription Insider. “Peter understands how the right customer acquisition strategies impact the subscriber profile, lifetime value, retention and revenue. His insights will help Subscription Insider members better understand the challenging issues they need to address when acquiring new customers.”
Figueredo’s first column – “3 Customer Acquisition Research Strategies You Should Be Using Now” – is available now on Subscription Insider’s newly redesigned website (www.subscriptioninsider.com).
For more information on House of Kaizen, visit its website at www.houseofkaizen.com.
About Subscription Insider
Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription- and member-based products and services. Through exclusive news, research and tools, including case studies, trend reports, buyer guides, tutorials and best-practice information, Subscription Insider provides the industry's most authoritative “how-to” guidance on running subscription and membership businesses more profitably. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.