Wessanen and the owners of Mrs Crimble's have signed and completed the acquisition of Mrs Crimble's by Wessanen today.
A pioneer of the UK gluten-free market for more than 30 years, Mrs Crimble's, has established itself as a leading brand in the market, famous for its macaroons and broad range of other gluten-free products. Mrs Crimble's net revenue amounted to £12.7m in 2015.
It has widespread distribution across all channels in the UK, increasing presence internationally and fits very well into Wessanen's existing portfolio of healthy and sustainable brands. Majority of sales are in "sweet-in-between" products, also referred to as healthy snacking, a core category for Wessanen. Mrs Crimble's is expected to benefit from the growth in popularity of gluten-free products and demand from both consumers and retailers.
Christophe Barnouin, CEO of Wessanen, said: "The acquisition of Mrs Crimbles is a further step in the execution of our strategy. The brand has great knowledge in gluten-free "sweet-in-between" products and a strong base in the UK. This acquisition will further strengthen our operations in the UK market and gives us an entry into a strategic growth segment."
Analyst & investor meeting
On 1 July at 14.00 an analyst & investor conference call will be hosted by Christophe Barnouin (CEO) and Ronald Merckx (CFO). You can dial in using the following telephone number: +31(0)20 716 8250 or toll free at 0800 222 330 (please quote "Wessanen").
The press release is available for download at www.wessanen.com.
This press release is not issued pursuant to any obligation to disclose price sensitive information as set out in Section 5:25i of the Financial Supervision Act, but is merely intended to update the market on strategic developments.
For more information
Ronald Merckx (CFO)
Phone +31 (0)20 3122 126
Email ronald.merckx@wessanen.com
Twitter @Wessanen_250
