Las Vegas, Nevada , July 06, 2016 (GLOBE NEWSWIRE) -- EQ Labs, Inc. (“EQ.” or “the Company”) (OTC.BB: EQLB), is thrilled to announce that “Last Shot” has received invitations from multiple, major, new vendors following the success of its July 2 Launch Party featuring Timbaland at The Flamingo Hotel and Casino Go Pool in Las Vegas.
“This past Saturday, music mogul and world-class entertainer Timbaland rocked the house and introduced “Last Shot” to nearly 4,000 ecstatic fans and party-goers,” says Mo Owens, CEO of EQ Labs. “Our product was sold to and consumed by thousands of millenials – a coveted target demographic. Given this wild success, we are now being approached by major new vendors all wanting to repeat this template for success with us.”
Meetings with new vendors will begin next week and announcements on partnerships and upcoming event dates will be made shortly after.
“Needless to say, we are thrilled with this outpouring of interest in our market rollout and unique product, which is already popular in Las Vegas and rapidly becoming a leader in its category,” states Owens. “More vendors and more events mean that we are able to continue introducing “Last Shot” at a rapid pace, boosting both product awareness and revenue from sales.”
“Saturday’s launch party was a major success,” says Timothy Mosley aka Timbaland, who is the principal spokesperson and equity partner in “Last Shot.” “I’m excited to move forward and run hard with “Last Shot,” doing more world-class, unforgettable events all over Las Vegas to launch this incredible brand. Let’s go Mo!”
States Owens, “I’d like to personally thank the following individuals for helping us develop the July 2 “Last Shot” Launch Party and making it possible: Steve Sagan, General Manager of The Flamingo Hotel and Casino Go Pool, Steve Stevenson Jr., Regional Entertainment Manager – Programming, Chelsea Ryder, Public Relations Manager, Mark Gilbert, Jared Rapier, Craig Richards, and Dusty Fruend.
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About EQ Labs, Inc.:
EQ Labs, Inc. is a leader in the marketing and development of measured product release devices for the retail market. Its products will be sold through major retail stores, casinos, beverage distribution outlets and chains throughout the US. Leading products include the cold drink beverage “Last Shot” – a canned, 8.04 oz, 5 Cal/2 Carb, cranberry-flavored, dietary supplement with a 3-in-1 ability to energize, hydrate and detoxify, providing hangover protection.
About “Last Shot”:
“Last Shot” is a canned 8.04 oz, 5 Cal/2 Carb, cranberry-flavored dietary supplement drink with a 3-in-1 ability to energize, hydrate and detoxify, providing hangover protection. The July 2 mega event is an exciting part of a strategic marketing campaign coinciding with the beverage being made available in bars, nightclubs, hotel resorts and golf courses in Las Vegas throughout 2016.
About GO Pool:
The Flamingo Hotel and Casino Go Pool is a 21 and over adult pool featuring ongoing special events, celebrity appearances, contests, go-go dancers, VIP cabanas and rotating resident DJs. With music and mixed drinks among a tropical paradise, GO Pool turns up the summer scene from sizzling to scorching.
About The Flamingo Hotel and Casino:
The Flamingo Hotel & Casino in Las Vegas is part of Caesars Entertainment Corporation (formerly Harrah's Entertainment from 1995 to 2010) and is an American gaming corporation based in Paradise, Nevada that owns and operates over 50 casinos and hotels, and seven golf courses under several brands. It is the fourth-largest gaming company in the world, with annual revenues of $8.6 billion (2013). Caesars is a public company, majority-owned by a group of private equity firms led by Apollo Global Management and TPG Capital.
Safe Harbor:
This news release contains forward-looking statements as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements generally can be identified by phrases such as EQ Labs, Inc. or its management believes, expects, anticipates, foresees, forecasts, estimates or other words or phrases of similar import. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new business opportunities and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report, our quarterly reports and other periodic reports filed from time-to-time with the OTC Markets.