BOSTON, July 20, 2016 (GLOBE NEWSWIRE) -- BlueVenn, a global multi-channel marketing software provider, has appointed Curt Bloom as president of its operations in the U.S. In preparation for BlueVenn’s Q3 launch of its new multi-channel marketing analysis and campaign tool, Curt is heading U.S. strategy and further building on the company's already impressive collection of clients. BlueVenn has also brought on Kate Popp as Client Services executive and Neil Mutalik as Business Development executive to support this exciting period of growth in the U.S.
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“Curt has been a friend and an adviser to BlueVenn for many years,” said Steve Klin, CEO of BlueVenn. “We’re delighted to welcome him to the company as president, as his experience in building and deploying solutions on a global basis will help BlueVenn to provide new levels of service to our U.S. clients.”
About Curt Bloom
Curt Bloom has been in the marketing automation space since 2000, having worked for several high profile organizations, including Unica, smartFOCUS and Crimson Hexagon. More recently, he has worked with a number of mobile, social media and customer analytics start-ups in Europe, Latin America and Asia, helping to build their presence in the U.S.
Curt has a long history with BlueVenn, having been instrumental in the growth of the company to its position today and has served as BlueVenn’s US Advisor since 2013.
Now based in Boston, a hotbed for local innovation and talented people, Curt will be drawing on his vast experience cultivating teams to push forward sales of BlueVenn solutions. Already, Curt has strengthened his numbers with the addition of a dedicated Client Services Executive and Business Development Executive to enhance the company’s capabilities in the US.
“Marketers are looking to enhance customer experiences with real-time, contextual and personalized engagement,” said Bloom. “The BlueVenn platform integrates all data sources, leveraging a marketing platform that allows brands to easily create and manage the customer journey. Growth opportunities are strong for companies seeking to integrate marketing channels, and I think that BlueVenn’s superior analytical and data management solutions offer a powerful way for marketers to deliver great customer experience, and positive business results.
“The US market continues to be key in maximizing BlueVenn’s growth opportunity; I am excited to be taking BlueVenn to the next level, building out our sales, marketing, software and customer service capabilities.”
About BlueVenn
BlueVenn provide marketers with tools for powerful data, analytics, integrated campaign management, modelling, reporting and email communications that can be leveraged across all digital channels. Customers including The Washington Post, The Arizona Republic, AAA, LV=, Gannett and AXA Sunlife have experienced impressive results from BlueVenn’s products and solutions.