LOUISVILLE, Ky., Aug. 17, 2016 (GLOBE NEWSWIRE) -- It was April 2012 when their paths first crossed, Kyle LeValley was developing marketing partnerships for Churchill Downs and Brent Seebohm, then the Associate Athletic Director for External Relations at the University of Louisville, was sitting in on a meeting where LeValley was presenting a Kentucky Derby sponsorship package to the University’s marketing department. When the meeting began, the two had no idea they shared the same hometown of Fort Collins, Colorado, nor did they have any inclination that four and half years later they would be joining forces on a new sports marketing consultancy. Customary small talk at the end of the meeting between LeValley and Seebohm revealed the fact they grew up ten miles from each other and an ensuing friendship allowed the two to identify compatible skill-sets, complementary relationship networks and congruent philosophical approaches – synergies that ultimately became the inspiration for a business partnership.
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LeValley and Seebohm describe Caboom Enterprises as a “right-sized firm, that thrives as a trusted extension of its clients.” LeValley and Seebohm, both now residing in Louisville, Kentucky have a passion for sports business and feel there are a couple of opportunities present within the marketplace they can build a successful practice on. “We are strong believers in full-transparency,” stated LeValley, adding “it’s no secret the advertising and marketing agency industries have recently been deservedly scrutinized for a lack of transparency – we think clients want to know where every dollar is going, this includes sports related activity.” LeValley’s claims are corroborated by the sweeping report on transparency* released in June 2016 by the advertising industry’s leading trade group.
Seebohm, who founded and grew a similar consultancy from 2009-12, added, “We’re not a traditional startup marketing agency, we are a specialized consulting firm with a real strategic focus on sponsorship brands and sports licensees. But, what really makes us unique is our relational approach: we evaluate every project independently and are not bound by the constraints and bureaucracy prevalent at bulky firms.”
LeValley’s experience includes sales and marketing positions with Anheuser-Busch, Las Vegas Motor Speedway, Churchill Downs, Learfield (University of Louisville) and the NHRA. Seebohm’s past experience includes roles in the athletic departments at Colorado State University, Wichita State University and the University of Louisville, in addition to GM/VP positions with Learfield Sports, IMG College and U/S Sports Advisors. Seebohm also served as NACMA national president and worked for the Colorado Rockies with the MLB All-Star Game.
Caboom officially launched in mid-August 2016 and LeValley and Seebohm have already had conversations with a variety of prospective clients, aiming to solidify as many as five by the end of the year. “We’re finding that our connected, experienced and flexible approach is being received extremely well, and we’re optimistic we’ll spark the results our client partners crave,” Seebohm mentioned in closing.
Caboom’s official website is www.caboom.biz, and its official Twitter handle is @CaboomSpark
*The Association of National Advertisers transparency report can be found here:
http://www.ana.net/content/show/id/industry-initiative-media-transparency