BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

1 APRIL – 30 JUNE, 2016

  ·  The Group’s net sales increased by 23.2 percent to SEK 122.2 million
(99.2). Excluding currency effects, sales increased by 24.8 percent.
  ·  The gross profit margin was 53.5 percent (53.0).
  ·  Operating profit amounted to SEK 0.3 million, against a year-earlier loss
of SEK 1.7 million.
  ·  The loss after tax was SEK 2.2 million, against a year-earlier loss of SEK
2.3 million.
  ·  Earnings per share before dilution amounted to SEK –0.09 (–0.04) and
earnings per share after dilution amounted to SEK –0.08 (–0.04).

1 JANUARY – 30 JUNE, 2016

  ·  The Group’s net sales increased by 21.7 percent to SEK 280.2 million
(230.3). Excluding currency effects, sales increased by 22.4 percent.
  ·  The gross profit margin was 51.5 percent (53.4).
  ·  Operating profit amounted to SEK 14.2 million (11.2).
  ·  Profit after tax amounted to SEK 4.3 million (12.6).
  ·  Earnings per share before dilution amounted to SEK 0.20 (0.57) and earnings
per share after dilution amounted to SEK 0.20 (0.57).

QUOTE FROM THE CEO

“During the quarter we strengthened our position as planned in sports and sports
apparel, especially in our male target market. In one of our consumer surveys,
25 percent of respondents said they would buy athletic apparel from us, and in
both the Netherlands and Norway we ranked fourth among men. We succeeded at the
same time in maintaining our strong position in men’s underwear, where we remain
number 1 in all our priority markets,” said CEO Henrik Bunge.


For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in
accordance with the Securities Market Act.
The information was released for publication on August 19, 2016 at 7:30 pm
(CET).