RNB launches exclusive e-commerce store in men´s fashion

On August 25, RNB RETAIL AND BRANDS launches Man of a kind, a new e-commerce
concept with an eclectic value proposition featuring premium products and a
supplementary men’s fashion service offering. The concept is unique and meets
the strong trend of increased e-commerce activity while improving accessibility
for customers.
Man of a kind is an e-commerce concept, which offers a carefully selected
product range consisting of international luxury brands with Nordic aesthetics.
The product range is supplemented by premium services, such as made-to-measure,
style advice and inspiring articles about masculine style and fashion.

“We are proud to be able to offer the market our new e-commerce concept Man of a
kind. Featuring a large number of exclusive men’s fashion brands, such as
Corneliani, Ermenegildo Zegna, Hugo Boss, Eton, Jil Sander, Kenzo and Paul
Smith, as well as supplementary premium services, our offering meets a demand
with no comparable competition from other e-commerce players,” says Magnus
Håkansson, President and CEO of RNB RETAIL AND BRANDS.

The launch of Man of a kind is a step in the implementation of the Group’s long
-term digital strategy and it will become a new business area in RNB RETAIL AND
BRANDS with Magnus Håkansson as Chairman and Oscar Åsman as Director of
Operations.

“It is important to emphasize that we have long experience of managing store
concepts and service offerings with top premium positioning. We are now drawing
on that experience as we create a similar offering in a digital store. We are
with excitement looking forward to continually developing Man of a kind’s strong
customer offering,” says Magnus Håkansson.

The launch will occur on August 25, initially in Sweden. Read more on
www.manofakind.se
For further information, please contact:

Magnus Håkansson, CEO, RNB RETAIL AND BRANDS AB, +46 8 410 520 02, +46 768 87 20
02,
e-mail: magnus.hakansson@rnb.se

Oscar Åsman, Director of Operations, manofakind.se, +46 410 520 83, +46 768 87
20 83,
e-mail: oscar.asman@rnb.se

This information is information that RNB RETAIL AND BRANDS AB is obliged to make
public pursuant to the EU Market Abuse Regulation and the Securities Markets
Act. The information was submitted for publication, through the agency of the
contact person set out below, on 25 August 2016 at 10.50 a.m. CET.
RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the store concepts Brothers and Polarn O. Pyret, as well as
through shops in the department stores NK in Stockholm and Gothenburg. RNB
RETAIL AND BRANDS has operations in 11 countries. RNB RETAIL AND BRANDS has been
listed on the Nasdaq Stockholm Exchange since 2001.