SLUSH PUPPiE Nominated for 2016 Madison Avenue Walk of Fame

ONTARIO, CA--(Marketwired - August 31, 2016) - The ICEE Company is pleased to announce its iconic SLUSH PUPPiE mascot as a nominee for the 2016 Madison Avenue Walk of Fame -- the Advertising Industry's equivalent to The Hollywood Walk of Fame.

The annual event, part of Advertising Week, honors mascots universally recognized in the advertising community and challenges the public to vote online at http://newyork.advertisingweek.com/walk-of-fame/. Voting is now open and will run through September 19th, 6:00 pm ET. The voting culminates with all of the nominated mascots ringing the NASDAQ bell during Advertising Week on Monday, September 26^th, where the winners will be announced.

"We are excited and honored to have our SLUSH PUPPiE mascot as a nominee for the 2016 Madison Avenue Walk of Fame," said Dan Fachner, President of The ICEE Company. This is the ICEE Company's second consecutive nomination. ICEE Bear, mascot for ICEE, was inducted into the 2015 Madison Avenue Walk of Fame.

The ICEE Company, is a leader and innovator in the Frozen Beverage industry, offering the most comprehensive Frozen Beverage package and Service Network in the beverage and foodservice categories. Our brand portfolio includes ICEE®, SLUSH PUPPiE®, ARCTIC BLAST®, parrot ice® frozen cocktails and fruit smoothies, ICEE® Slush, THELMA's® frozen lemonade and Java Freeze ® frozen and iced coffee. The ICEE Company is also a major service provider to the foodservice category through ICEE Managed Service. The ICEE Company is a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), and operates Service Centers throughout the United States, Mexico and Canada. For further information, please visit us at www.icee.com.

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