Extraordinary General Meeting (“EGM”) of Unibet Group plc

NOTICE IS HEREBY GIVEN that the Extraordinary General Meeting (“EGM”) of Unibet
Group plc (“the Company”) will be held on [Tuesday 6 December] 2016 at 10.00 CET
at the meeting room Perrongen, Spårvägshallarna, Birger Jarlsgatan 57 A in
Stockholm for the following purposes:
Notice to holders of Swedish Depository Receipts (“SDR’s”)

Holders of SDR’s who wish to attend and/or vote at the EGM must:

(i) be registered in the register kept by Euroclear Sweden AB by 17.00 CET
Friday 25 November 2016;

(ii) notify Skandinaviska Enskilda Banken AB (publ) (SEB) of their intention to
attend the EGM no later than 11.00 CET on Thursday 1 December 2016; and

(iii) send an original signed proxy form to the Company no later than 17.00 GMT
on Thursday 1 December, 2016 (unless the holder will attend the EGM in person).

Requirement (i): Holders of SDR’s whose holding is registered in the name of a
nominee must, to be able to exercise their voting rights at the EGM (by proxy or
in person), temporarily register their SDR’s in their own name in the register
kept by Euroclear Sweden AB at the latest by 17.00 CET Friday 25 November 2016.
Such holders must well before that day contact their custodian bank or brokerage
to request that their holding be temporarily registered in their own name with
Euroclear Sweden AB before Friday 25 November 2016.

Requirement (ii): Holders of SDR’s must, to be able to exercise their voting
rights at the EGM (by proxy or in person), give notice to SEB of their intention
to attend no later than 11.00 CET on Thursday 1 December 2016. This must be done
by completing the enrolment form provided on www.unibetgroupplc.com/EGM,
"Notification to holders of Swedish Depository Receipts in Unibet Group plc".
The form must be completed in full and delivered electronically.

Requirement (iii): Holders of SDR’s who will not attend the EGM in person must
send their original signed proxy forms by post or courier so as to arrive at
Unibet Group plc, c/o Unibet (London) Ltd, Wimbledon Bridge House, 1 Hartfield
Road, London SW19 3RU, United Kingdom no later than 17.00 GMT on Thursday 1
December, 2016. Proxy forms are available on www.unibetgroupplc.com.

Please note that conversions to and from SDR’s and ordinary shares will not be
permitted between 25 November and 6 December 2016.

Proposed Agenda

It is proposed that the EGM conducts the following business:


                           Resolution:

 1. Opening of the Meeting


 2. Election of Chairman of the Meeting


 3. Drawing up and approval of the voting list


 4. Approval of the agenda


 5. Election of one person to approve the minutes

 6. Determination that the Meeting has been duly convened

 As Special Business, to consider the following resolution which will be
proposed as Extraordinary Resolution:


                               Resolution (a)

THAT:

7. The name of the Company be changed from Unibet Group plc to Kindred Group plc
and that the Memorandum of Association of the Articles of Association be amended
so as to reflect such change of name.

8. Closing of the meeting

Agenda item no 7

The rationale for the Board of Directors of Unibet Group plc to propose the
change are:

  · “Unibet Group” is a growing and changing company that today has 13 brands in
the portfolio, many of them acquired.
  · “Unibet” is one of the strongest customer brands in online sports betting,
casino, bingo and poker.
  · There is a risk of confusion regarding the difference between “Unibet Group”
and “Unibet” leading to slower growth for both “Unibet Group” and “Unibet”.

Therefore the Board of Directors propose a name change of “Unibet Group” to
“Kindred Group” as well as a revised identity to better cater for a group
company that can serve a multitude of brands.

The name change is a central part of the Group’s growth strategy and will not
affect any of the customer facing brands. Instead it creates clarity and
flexibility to accommodate for maximum efficiency and lower risks and creating
better conditions for future growth.

By order of the Board

Unibet Group plc

Malta, October 2016

NOTE

1. A member entitled to attend and vote at the meeting is entitled to appoint
one or more proxies to attend and vote on his or her behalf. A proxy need not
also be a member.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About the Unibet Group

The Unibet Group is one of Europe’s largest listed online gambling operators and
is listed on Nasdaq Stockholm. The Group provides services in 20 languages to
over 15.3 million customers in over 100 countries through several subsidiaries
and brands. The Group is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is audited and
certified by eCOGRA in relation to the pan-European CEN standard on consumer
protection and responsible gaming.

More information about the Unibet Group plc can be found on
www.unibetgroupplc.com and twitter.com/UnibetGroup.