BETHESDA, Md., Oct. 27, 2016 (GLOBE NEWSWIRE) -- Tracx, a leading social media management solution, is pleased to announce that their Chief Marketing Officer Jenifer Kern is speaking at the 2016 INBOUND event. She will be presenting Why Data Isn't Everything & What Most Marketers Are Missing, a talk about embracing both left-brain and right-brain marketing.
Kern feels that marketers are overwhelmed with analytics and are losing sight of creativity and strategy. To be most effective, Kern urges marketers to get back to basics and focus on what really matters for your business — creating customers through authentic relationships, strong branding, and compelling products and services.
She will be leading an Ideas & Experiences session about using data to drive business strategy and ROI without compromising creativity.
"Marketers need data to inform decisions and measure success, but not at the cost of creativity," Kern said. "Streamlining the process to include focused analytics helps marketers not only understand the customer but also innovate their marketing and branding strategy."
Kern's session will help marketers learn how to simplify analytics — including the vast array of social media data. A millennial at heart, she has insights on how to measure social media analytics and use them for the most impact.
"Social media is where you can differentiate yourself and use creativity to win customers," Kern said. "Analytics help inform and empower your team to do that."
Previously, Kern has led sessions at INBOUND about Getting Sales Jazzed about Inbound Marketing. She is known for revolutionizing the way sales and marketing teams work together, building teams that support each other in their efforts and drive lead generation and business growth.
INBOUND is an industry event that takes the notion of inbound marketing to to a new level. Over 15,000 marketing professionals will flock to the Boston Convention Center this November to network with peers and hear keynotes from Anna Kendrick, Michael Strahan, Alec Baldwin, and more. Visit http://www.inbound.com/ for more information.
To learn more Tracx, visit http://www.tracx.com or follow on Twitter: @Tracx.
Connect with Jen at:
@Jenifer_Kern