Studio City Celebrates the Year of ‘Firsts’

MACAU, Oct. 28, 2016 (GLOBE NEWSWIRE) -- Studio City, the Hollywood-inspired, cinematically-themed resort, officially opened its doors a year ago, bringing a new era of thrilling entertainment to the rapidly developing region. Studio City proudly announces another impressive accomplishment, right on time to kick off its Year of ‘Firsts’ celebrations - setting a new GUINNESS WORLD RECORDS™ title yesterday for the longest selfie relay chain at the Golden Reel, the world’s first figure-8 and Asia’s highest Ferris wheel.

Towering at 130 meters in Cotai, the Golden Reel is one of Studio City’s centerpiece attractions and a must-visit landmark in Macau. Recently, it has hit its first milestone of welcoming its one-millionth visitor. Celebrating this iconic landmark’s ever-growing popularity, Studio City has chosen the Golden Reel as the destination to achieve the incredible feat of creating the longest relay chain of selfies ever. Joined by hundreds of its excited employees, Studio City captured the Golden Reel from day to night with 888 selfies taken in 5 hours. The exercise reflected the team spirit and dedication of each employee, which are crucial to the success of the award-winning Studio City.

The record-breaking achievement was kicked off by the icons that represent each of the world’s first entertainment offerings of the resort, including the world famous illusionist Franz Harary from “The House of Magic”, Batman from Batman Dark Flight, and world-renowned characters from Warner Bros.’ DC Comics, Hanna-Barbera Productions and Looney-Tunes entertainment franchises from the Warner Bros. Fun Zone.

“One year ago, Studio City opened its doors to the world and started a brand new page in the Entertainment history of Macau. It brings to the city some of the most dazzling and innovative entertainment offerings ever seen in the region,” Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Crown Entertainment said, “Studio City truly showcases our unwavering commitment to support the Macau Government’s vision of building Macau into a World Center of Tourism and Leisure.”

“We are very proud of the success we have achieved so far, and I believe that the first anniversary of Studio City is a significant milestone not only for the resort but Macau as a whole. We would like to express our gratitude and appreciation to the Macau Government, our dedicated employees, and the local community for playing integral roles to the resort’s achievements. We intend to continue enhancing our non-gaming amenities to attract more travelers to Macau from all over the world.”

Ms. Maria Helena de Senna Fernandes, Director of the Macau Government Tourism Office (MGTO), said, “The opening of Studio City in October 2015 has brought to Macau many ‘world’s first’ entertainment offerings, such as the Golden Reel, Batman Dark Flight, The House of Magic and Warner Bros. Fun Zone. These offerings appeal to a wide base of consumers and contribute to the diversification of the Macau tourism industry. The Macau SAR Government’s close collaboration with the gaming industry has enabled a sustainable development of the city’s tourism. We have seen a steady increase in the number of visitors and average stay time. The number of overnight visitors has exceeded the number of same-day visitors for three consecutive months, from June to August this year. Studio City has garnered acclaimed international recognitions in just one year of operations. In celebrating Studio City’s first anniversary, I would like to congratulate Melco Crown Entertainment on the resort’s remarkable success to put Macau on the global map of entertainment, and to further reinforce Macau’s reputation as the World Center of Tourism and Leisure.”

To celebrate the first anniversary of Studio City, guests are invited to enjoy a slew of promotions and surprises exclusively presented by Studio City, from now until November 15, 2016:

• Warner Bros. Fun Zone Characters Parade Show - Looney Tunes characters will fill The Boulevard at Studio City with laughter by hosting a fun-filled parade and a stage show. Don’t miss their exciting performance!
  
  
• Batman on the Streets - Get your smartphones and cameras ready as the superhero of Batman Dark Flight emerges from Times Square Macau!
  
  
• Golden Reel – Free Anniversary Photo - Enjoy the panoramic views from the world’s first figure-8 Ferris wheel. Get a free limited-edition 2R-size photo* upon purchase of 4 tickets or more.
  
  
• The House of Magic – 50% off Second Ticket - Enjoy 50%* off the second ticket and receive a pair of commemorative 3D glasses.
  
  
• Warner Bros. Fun Zone – Free Anniversary Sticker Set - The first 100 kids to visit each day will receive a free set of limited edition Warner Bros. Fun Zone stickers.
   
• Batman Dark Flight – Souvenir Tote Bag - The first 100 paying guests each day will get a limited edition Batman tote bag.
  
  
• Non-stop Surprises for Your Dining Pleasure - Savor a range of anniversary set menus for two for only MOP1,111 at our signature restaurants Pearl Dragon, Trattoria Il Mulino and Hide Yamamoto.
  
  
• 1^st anniversary Retail Double Rewards – Get rewarded when your spending reaches a designated amount at the participating outlets of The Boulevard at Studio City.  Dazzling rewards includes shopping vouchers up to $30,000, beauty products from Studio Beauty by T Galleria and hotel stay at our awe-inspiring hotels.

(*Terms and conditions apply)

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau and the Philippines, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) gaming authority and other governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”, “believe”, “potential”, “continue”, “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company undertakes no duty to update such information, except as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment, with its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ:MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company also majority owns and operates Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation’s subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment is strongly supported by its single largest shareholder, Melco International Development Limited (“Melco”) and its other major shareholder, Crown Resorts Limited (“Crown”). Melco is a listed company on the Main Board of The Stock Exchange of Hong Kong Limited and is substantially owned and led by Mr. Lawrence Ho, who is the Chairman, Executive Director and Chief Executive Officer of Melco Crown Entertainment. Crown is a top-100 company listed on the Australian Securities Exchange and led by Mr. James Packer, who is the Deputy Chairman and a Non-executive Director of Melco Crown Entertainment.

About Studio City

Studio City is set to take Macau’s entertainment destination proposition to unprecedented new levels, by providing a ‘next generation’ of outstanding entertainment-driven leisure destination experiences that will help the territory’s evolution into a truly international tourism center.

The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau. Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit, Studio City will deliver more world-class entertainment amenities than any integrated resort in the market.

Studio City’s stunning Art Deco facade includes the “Golden Reel”, the world’s highest figure-8 Ferris wheel which straddles the resort’s two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.

The resort’s innovative entertainment offerings include “Studio City Event Center”, a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and “Studio 8”, a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theater “The House of Magic” and a Warner Bros. Batman-themed 4D flight simulation “Batman Dark Flight”, a 40,000-square-foot family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.

Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau’s leisure, business and tourism proposition as a leading visitor destination in Asia.

Studio City – This is Entertainment.

For further information on Studio City, please visit: www.studiocity-macau.com, follow us on Sina Weibo at www.weibo.com/studiocity and like us on Facebook at http://www.facebook.com/studiocitymacau.  For our latest press releases, visuals and multimedia, please visit: http://www.studiocitymacaumedia.com

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