COLUMBUS, Ohio, Nov. 15, 2016 (GLOBE NEWSWIRE) -- Loyalty360 (www.loyalty360.org), the Association for Customer Loyalty, has appointed Baesman Insights & Marketing (www.baesman.com) President and Co-Founder Jeff Sopko to its board of advisors, effective immediately. As a member of the board, Sopko will be responsible for providing counsel on Loyalty360’s strategic initiatives, including developing clear metrics, best practices, standards and certifications.
“Loyalty360 has a pulse on what’s happening in customer loyalty and provides unparalleled resources for brand marketers,” said Sopko. “It’s an association that Baesman has worked with and trusted for many years. As a member of the board, I’m excited to help direct that content and pave the way for future loyalty programs and practices.”
Driven by demand to bring loyalty to the forefront of marketing, Loyalty360’s board of advisors is dedicated to helping Loyalty360 set the future of loyalty marketing. Other new board members include representatives from Caesar’s Entertainment, Clutch, and InMoment, among others. With the support and guidance of the board, Loyalty360 is poised to become the de facto clearinghouse for the industry.
In addition to Sopko’s board appointment, the Baesman team will also be participating as a sponsor in Loyalty360’s Loyalty Expo in 2017. Baesman plans to continue its engagement with the association throughout 2017 and beyond.
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. These relationships help us understand the cutting-edge tools, technologies, platforms, and strategic services that are allowing marketers to build authentic customer connections and earn long-term loyalty. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.
About Baesman Insights & Marketing
Baesman Insights & Marketing is a full-service agency that partners with retailers to create highly-targeted, data-driven customer marketing, loyalty and CRM programs.
Baesman is headquartered in Columbus, Ohio with partnerships across the United States including: American Girl, DSW, Rag & Bone, Shoe Carnival, Stanley Steemer, Rite Rug and many more.