China Southern Airlines, Asia's Largest Air Service Provider, Selects MediaValet

VANCOUVER, BC--(Marketwired - November 23, 2016) - MediaValet Inc. (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management (DAM) software, is excited to announce that China Southern Airlines Co., Ltd. (NYSE: ZNH) (China Southern Airlines), Asia's largest airline in all aspects, has selected MediaValet to manage their global library of brand assets and marketing material. China Southern Airlines will utilize MediaValet to maintain brand consistency and provide fast, efficient and reliable access to a central media library for staff in 15 branch companies, 6 subsidiaries and 25 offices across Mainland China and 67 overseas.

China Southern Airlines is the 4^th largest airline in the world, servicing hubs across China and throughout Asia, Europe, America, Oceania and Africa. Since 2000, China Southern Airlines has been dominating the domestic Chinese market and has recently been expanding internationally to continue fuelling its accelerated growth. Consistent branding, powerful visual content and seamless team collaboration have been instrumental in expanding China Southern Airlines' dominant market share.

"As a global brand with dozens of offices around the world, we needed a truly global, enterprise-grade, digital asset management solution that would support our future vision," commented Junli Li, Branding and Marketing Communications Director, China Southern Airlines. "In addition to meeting all of our technical requirements, MediaValet delivers an unprecedented user experience. Combined with their unique offering of unlimited users, support and training -- MediaValet provides an unparalleled solution. We're relieved to have found a partner closely aligned with our business and growth mindset."

Prior to MediaValet, China Southern Airlines stored their digital assets in a slow and inefficient on-premise system. Teams were wasting hours searching for marketing assets -- in many cases, unsuccessfully. Today, China Southern Airlines has an exceptionally secure and globally accessible MediaValet library that manages and protects their expanding collection of valuable brand assets and marketing material. MediaValet provides China Southern Airlines' global users with quick, easy and secure access to the latest approved assets -- enhancing team productivity and ensuring brand consistency across all departments and locations.

"With 34 highly secure, hyper-scalable data centres around the world, we're able to offer organizations an unparalleled level of accessibility, scalability, redundancy and security," commented David MacLaren, founder and CEO at MediaValet. "We're extremely proud to deliver a global DAM solution that meets the needs of many of the world's largest and most demanding organizations. We look forward to working with China Southern Airlines for many years and terabytes to come."

About China Southern Airlines

In 2015, China Southern was named Excellent A330 operator by Airbus; the "Best Airlines in China" by TTG; and China's Top 100 Valuable Brand Enterprise Award & Golden Pegasus Award by the 15^th China International Transportation & Logistics Expo. In 2011, China Southern Airlines earned its Four-Star status from SKYTRAX, the world's most prestigious airline performance evaluation organization.

About MediaValet Inc.

MediaValet stands at the forefront of the cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 34 highly secure and hyper scalable data centers around the world, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting-edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.

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