MINNEAPOLIS, Dec. 12, 2016 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere Gabrielle Union for Invicta on December 16, a new watch collection from one of Evine’s top-selling brands. The collection is a close collaboration between Invicta and the award-winning actress Gabrielle Union, and embodies the actress’ personal style and unique point of view.
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“For more than 15 years, Invicta has been a valued partner of Evine’s and has played a crucial role in making us the watch destination we are today,” said Bob Rosenblatt, Chief Executive Officer at Evine. “That strong partnership, paired that with Gabrielle’s 20-plus years gracing film and TV screens is the perfect formula for expanding Evine’s watch business. Her influence in the entertainment world and her sophisticated sense of style will not only appeal to our current customer base, but also has the potential to attract new viewers to discover what Evine has to offer.”
“Fashion has always been an important part of my career and something I continue to be passionate about. Collaborating with Invicta on this collection not only gave me a fun outlet to express my personal style, but also gave me the opportunity to share my passion with women everywhere,” said Gabrielle Union. “I can’t wait to share these timepieces with Evine’s viewers.”
Union is an acclaimed TV and film actress, most recently known for her starring role on BET’s “Being Mary Jane,” as well as the 2016 films “The Birth of a Nation” and “Almost Christmas.” In January 2017, Union will appear alongside Jamie Foxx and Michelle Monaghan in the crime thriller, “Sleepless Night.” Union has won multiple awards for her work, including a BET Comedy Award, Black Reel Award and an Image Award.
Debuting December 16 at 7pm ET, the premiere of Gabrielle Union for Invicta will feature four timepieces from the new collection, including one exclusive style which won’t be available at other retailers until January 8, 2017. Fashionable, sophisticated and rich with Gabrielle’s personality, the designs showcase a number of trendy elements, including crystal-studded bezels, rose gold case and minimalist dial designs.
Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
To shop the Gabrielle Union for Invicta collection, visit www.evine.com/gabrielle. For more information on Evine, visit www.evine.com.
About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
About Invicta Watch Group
Led by innovation and nurtured with the consistency of quality and brand personality, the forward thinking energy of The Invicta Watch Group continues its brazen journey. The long held belief that supremely crafted timepieces can be offered for modest sums is the founding principle of Invicta and that ideology still resides at the core of all Invicta creations. In setting a premise of exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.
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