NEW YORK, Dec. 15, 2016 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized by G2 Crowd as one of the best demand-side platforms (DSP). The G2 Crowd Winter 2017 report evaluated programmatic advertising technology, where Centro DSP received high marks on the G2 Score, customer satisfaction and market presence.
G2 Crowd's DSP report evaluated providers based on more than 211 reviews written by business professionals and data aggregated from public sources. In addition to software rankings, the DSP report includes vendor information, review-response data, and market presence score according to user adoption, ROI, deployment methods, implementation, and more. On reviews posted on G2 Crowd, the benefits that Centro users commonly cite are platform transparency, Centro’s service team and the combo of robust features available for affordable ad spend minimums.
“Our placement on G2 Crowd’s DSP report is a testament to Centro’s emphasis on the user experience for our products and solutions,” said Katie Risch, SVP of software client solutions. “We’ve established our programmatic ad platform as one of the easiest to use in the advertising industry without compromising on the major features necessary to run high-performing digital campaigns.”
Centro DSP is the most accessible programmatic ad platform. It provides advertisers with capabilities to run campaigns across every channel. The flexible interface and intuitive design is ideal for advertisers of all skill levels. Centro DSP users can reach audiences on all channels, formats and device types, with the transparency and the data to refine and optimize in real-time. The platform is built for agencies and brands of all types and sizes and is supported by a dedicated customer service team.
G2 Crowd provides a business software review platform that has accumulated more than 120,000 user reviews. The company helps businesses drive better purchasing decisions by comparing peer reviews and assessing synthesized social data. G2 Crowd’s site attracts half a million users every month who are looking for more authenticity and transparency in business technology research.
About Centro
Centro (www.centro.net) is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Since 2001, Centro has successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.