VANCOUVER, Wash., Jan. 24, 2017 (GLOBE NEWSWIRE) -- DiscoverOrg, the world’s leading sales and marketing intelligence solution, was named the best Account-Based Marketing solution for mid-market marketing teams by G2 Crowd, the world’s leading business software review platform, in their ‘Best Software | 2017’ awards.
G2 Crowd’s ‘Best Software’ lists highlight the best software products for business professionals based on job function and company size, according to real user reviews from January 1 to December 31, 2016. DiscoverOrg has the highest G2 Score of any Account-Based Marketing software solution.
"DiscoverOrg’s users consistently commended the product in 2016. Mid-market users recognized the tool as a stand-out product to be used by marketing teams. It received the highest average score for ease of use, quality of support, and meets requirements in account-based marketing (mid-market),” said Marty Duffy, G2 Crowd Director of Research.
In the past year, DiscoverOrg has rapidly expanded its account-based marketing functionality to enable marketing and sales teams alike to more effectively identify target accounts, prioritize them based on likelihood to purchase, and expand insights - such as in-depth org charts, buying trigger events, and online consumption behaviors - into those target accounts, allowing teams to effectively target the right person at the right account at the right time with the right message.
For more information about DiscoverOrg, please visit www.discoverorg.com.
About DiscoverOrg
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,300 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest-growing company six times. DiscoverOrg’s award-winning solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively - all integrated into the leading CRM and Marketing Automation Tools in the market. DiscoverOrg’s team of over 250 researchers refreshes every data point at minimum every 60 days - ensuring customers reach the right buyers with the right message at the right time.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solutions review platform, leverages more than 130,000 user reviews to drive better purchasing decisions. Since 2014, G2 Crowd has recognized the best software products of a given year based on user reviews. On January 16, 2017, the site introduced its ‘Best Software | 2017’ lists, which highlight the top products for business professionals based on job function and company size, determined by reviews submitted by the product’s users. The lists identify the best software products for: salespeople, marketers, IT professionals, customer service reps, developers, HR professionals, business operations professionals, small-business owners, finance professionals, product designers, and administrators. The ‘Best Software | 2017’ list was determined based on G2 Crowd user review data collected between January 1 and December 31, 2016, in order to help software buyers make the best possible software purchase decisions in 2017.