Kollective Selects MemSQL for Real-Time Insights to Live Corporate Videos

SAN FRANCISCO, CA--(Marketwired - Feb 15, 2017) - MemSQL (www.memsql.com), provider of the fastest database platform for real-time analytics, today announced that Kollective, a leading software-defined content delivery network company, has deployed MemSQL for real-time insights for live corporate videos. Kollective enables some of the largest, most successful, global companies to power their Enterprise Live and On-Demand video delivery, serving millions of users worldwide.

Kollective Selects MemSQL for Real-Time Insights to Live Corporate Videos -- Click to Tweet

Live video is already a part of our personal routines with the proliferation of applications like Facebook, Periscope, and Snapchat. As the corporate world becomes more digitized, the pressure on enterprises to provide for live video communication continues to grow.

Recently the CEO of Accenture North America Julie Sweet, revealed a sweeping declaration to her $16 billion operation. Sweet banned the memo for employee communications and instead vowed to only use live-streamed conversations or video messages as the way to engage her 50,000 employees.

Using MemSQL, Kollective has built a real-time insights application for its software-defined content delivery network providing operation critical analytics during live events and broadcasts. The combination of the Kollective solution with MemSQL allows companies to measure and visualize employee engagement in real-time, while the CEO delivers his or her message.

The real-time data enables C-level executives to understand the number of concurrent viewers, the viewing experience, viewer engagement, and network efficiency. For example, a CEO can add more talking points on-the-fly on European strategies when a large contingent of European Union employees join an event, or proactively message remote office employees if they experience a gap in video quality. This powerful analytics suite puts the power of instant, engaging video communications directly in the hands of the executive suite.

 "The world is becoming increasingly digital and enterprises need to follow suit with their employee communications. Static is out and dynamic is in, and with more millennials joining the workforce, video communication is becoming the norm," said Eric Frenkiel, CEO and Co-founder, MemSQL. "With MemSQL, Kollective has built a powerful real-time insights application for its software-defined enterprise content delivery network -- boosting employee engagement and improving communication."

"At Kollective, we understand the power of empathetic, compelling employee communications delivered through live video to thousands of employees," said Todd Johnson, President at Kollective. "Companies need both a high-quality viewing experience as well as robust real-time analytics. With these elements in place, leading enterprises can develop high-quality, engaging communications channels between executives and employees."

For more on Kollective visit www.kollective.com

For more on MemSQL visit www.memsql.com/download or www.memsql.com/bookademo

About MemSQL
MemSQL delivers the leading database platform for real-time analytics. Global enterprises use MemSQL to achieve peak performance and optimize data efficiency. With the combined power of database, data warehouse, and streaming workloads in one system, MemSQL helps companies anticipate problems before they occur, turn insights into actions, and stay relevant in a rapidly changing world. Visit memsql.com or follow us @memsql.

About Kollective
The largest, most successful, global companies trust Kollective Technology to power their Enterprise Live and On-Demand video delivery, serving millions of users worldwide. From its software defined enterprise content delivery network (SD ECDN) to edge related IT tools like Network Readiness Testing and Network Analytics, Kollective drives a powerful ROI and makes the flexibility of software defined networking a reality. Learn more about us at: kollective.com/about-kollective/.