SAN FRANCISCO, March 02, 2017 (GLOBE NEWSWIRE) -- Zignal Labs today announced the appointment of Brig Graff as Vice President of Strategic Solutions. In this new role, Brig will be responsible for building unique solutions that address key challenges facing corporate communications and marketing leaders. Brig joins Zignal with extensive enterprise SaaS experience, having built top-performing client services teams at Adobe, Omniture, Captora and Domo.
In today’s dynamic and uncertain marketplace, every major enterprise is focused on protecting reputation and building brand. As such, media and social intelligence is helping companies detect and defuse potential crises, identify marketplace influencers, surface trends and issues, pinpoint opportunities, and understand changing customer preferences. In his new role, Brig will partner with Zignal’s enterprise customers to deliver solutions that effectively address these strategic challenges.
“Our customers view media intelligence as a strategic asset to building stronger brands,” said Josh Ginsberg, CEO of Zignal Labs. “We are excited to have Brig join our team and drive innovative solutions into the marketplace that help our enterprise customers succeed.”
“The communications function is increasingly expected to deliver strategic intelligence that supports the C-suite and entire enterprise,” said Brig. “Zignal is uniquely positioned with the best platform, industry expertise and technology innovation to empower every Chief Communications Officer and CMO across the Global 2000.”
At Adobe, Brig led the global Value Engineering and Solution Architecture teams, leading the top designers and engineers in the field organization and creating the company’s most innovative field solutions. Subsequent leadership roles at Captora and Domo repeated the track record of customer-focused innovation and transformative market advances.
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, Bacardi, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.