NEW YORK, N.Y., March 16, 2017 (GLOBE NEWSWIRE) -- Horowitz Research announces a call for speakers and sponsors for the 17th Annual Horowitz Cultural Insights Forum, to be held on June 6, 2017 at the Edison Ballroom in New York City. Horowitz Research’s Cultural Insights Forum is a premier event focused on telling the story, through research and insights, about America’s diverse audiences for content creators, content distributors, and advertisers. Each year, the event attracts executives from the media, advertising, and financial industries with exclusive access to the latest Horowitz consumer research, thought-provoking speakers and panels, excellent networking opportunities, and an emerging talent showcase featuring up-and-coming diverse content creators.
The theme for this year’s Forum is Reshaping Narratives: Diversity. Intersectionality. Media. Many of the day’s discussions will center on the need to shift away from one-dimensional narratives about Hispanic, Black, Asian, and other international audiences, and consider how the intersectionality of race, sex, socioeconomics, and other factors affect how audiences might view themselves, how they view the world, and what they want and expect from the media. Panels will include:
- Building Intersectionality into the Narrative – How marketers are leveraging new consumer insights, new media, and new technologies to connect with their audiences with more meaningful, more personal, and ultimately, more effective narratives.
- Breaking the Mold: The New Challenges of Delivering Culturally Relevant Content – Looking at the world through the lens of intersectionality reveals even more opportunities to super-serve audiences with fresh, cutting-edge content. Top media industry executives from traditional distributors, new distributors, and networks will discuss how these changes are impacting their business models and how outside-of-the-box thinking is keeping them ahead of the curve.
- Alternative Voices, Alternative Narratives – Hear from content creators, network executives, and media companies that “get it” about how they have developed a narrative voice that cuts through the noise to reach the highly desirable millennial and Gen Z audiences.
Position your company as a thought-leader and gain valuable exposure among key executives and decision makers by participating in this leading event as a sponsor or speaker.
- Sponsorship Opportunities: The Forum offers a wide range of sponsorship opportunities to fit any company’s promotional needs. Sponsorship opportunities are on a first-come, first-served basis.
- Speaking Slots: Thought-leaders are invited to submit their bios by April 7th for consideration for speaking opportunities.
For the full agenda and for more information on speaking and sponsorship opportunities, visit www.culturalinsightsforum.com or contact Melissa Cremades, melissac@horowitzresearch.com.