PHILADELPHIA, April 27, 2017 (GLOBE NEWSWIRE) -- MRP, a global provider of predictive customer acquisition and a wide array of account based marketing services, will attend the 2017 MarTech conference, being held in San Francisco, California, May 9 – 11, 2017. MRP’s CMO and Co-Founder, James Regan will be presenting with Vance Faulks, Senior Director of Global Audience & Partner Marketing at SAP, one of the world’s leading providers of business software and services.
MarTech features marketing, technology, and management topics designed to help marketers succeed in a technology-powered world. The presentation will take place on Wednesday, May 10 at 2:30pm in the Yosemite Conference Room. It will highlight ways in which Faulks’ team leverages MRP’s predictive analytics platform to align marketing and sales, from data-streaming of buyer intent, to precisely targeted messaging, to strategic follow-through.
Regan will detail how MRP has applied the same strategy to its own business, and how the learnings from this experience have given MRP the ability to help its clients reach sales and marketing alignment.
MRP will also have a booth at the MarTech Expo Hall, #609.
About MRP
MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting edge predictive analytics with a full suite of Account Based Marketing services to acquire new customers, faster. MRP has 12 offices, 500 employees and covers 100 countries around the globe.
MRP is a division of First Derivatives plc (FD). FD is quoted on the London Stock Exchange and is a global supplier of software and consulting services.
For more information about MRP, please visit www.mrpfd.com.
About First Derivatives (FD)
FD (LSE:FDP) is a global technology provider with 20 years of experience. The Group’s Kx technology is used by some of the world's largest finance, technology and energy institutions. FD employs over 1,700 people worldwide and has operations in London, New York, Stockholm, Singapore, Hong Kong, Tokyo, Sydney, Palo Alto, Toronto, Philadelphia, Dublin, Belfast and its headquarters in Newry.
For further information, please visit www.firstderivatives.com.
About SAP
As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 345,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.