NEW YORK, May 02, 2017 (GLOBE NEWSWIRE) -- ContentWriters, provider of high-quality content for all industries, recently teamed up with Main Street Hub, one of the only full-service marketing services for local businesses, to address a concern on every small business owner’s mind today: “It takes everything I’ve got just to keep my company going. How can I stand out and be everywhere customers are?”
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Drawing from their respective areas of expertise, the two content marketing companies came up with a how-to guide to help small businesses start, grow, and maintain an effective digital marketing strategy. The free resource, “5 Steps to Master Content Marketing for Your Small Business,” is now available online.
Digital outreach and engagement begin with branding, according to ContentWriters and Main Street Hub. What is the company’s target market? Business goals? Personality? “By asking yourself these questions,” says Evelyn Roberts of Main Street Hub, “You’ll be able to get a sense of the authentic voice that makes sense for your business.” This helps to determine the kind of content that will attract the ideal customer.
The guide walks business owners through the four of the most effective SEO tactics. Social media activity, regular email marketing, frequent blogging, and developing evergreen content are the elements needed to build and sustain a powerful search engine presence. The goal is to boost visibility, attract potential customers, and stay relevant to existing ones. And that, according to ContentWriters and Main Street Hub, is the secret sauce that drives home the sales.
These best practices are not difficult to set up, but executing them effectively involves a significant time commitment. “And that’s on top of running a small business every day,” says Francesco Montesanto, Director of Marketing, ContentWriters. “Too many small business owners don’t like to hear this, but the fact is you need a solid digital marketing strategy not just to get in the game, but to stay in it.”
ContentWriters specializes in providing high-quality content for all major industries. By pairing expert writers with industry-specific clients, ContentWriters.com ensures that clients’ needs are exceeded every time. The company produces all forms of content, including blog posts, email newsletters, social media posts, press releases, product descriptions, website content, and white papers. For more information about the services that ContentWriters.com provides, please visit www.contentwriters.com.
Main Street Hub is the only do-it-for-you, full-service online marketing platform for local businesses. Do-it-for-you is code for ‘whatever it takes.’ Using tools developed by our world-class engineers, designed with the needs of small business owners in mind, Main Street Hub brings together a mix of writers, designers, and tech experts to drive growth and take social media responsibilities off your plate - for good. Visit MainStreetHub.com to learn more, and head to our blog for more social media tips and best practices!