Motorcyclists should be seen and not hurt

EatSleepRIDE® challenges the narrative of motorcycle safety with the first global SyncRIDE and moto-doc film series marking Motorcycle Safety Awareness Month.


TORONTO, May 04, 2017 (GLOBE NEWSWIRE) -- EatSleepRIDE.com® (ESR), introduces seven evocative films and a global ride event powered by the EatSleepRIDE Motorcycle GPS app, a mobile platform for the international motorcycling community.

News Highlights:

  • To kick-off Motorcycle Safety Awareness Month, EatSleepRIDE launches the SyncRIDE moto-documentary film series. Seven inspirational films by award-winning filmmakers, capture how we ride. Highly personal and motivating profiles of motorcycle riders include industry innovators Erik Buell and The Moto Lady. Watch the films

  • On May 27, 2017, the last Saturday of Motorcycle Safety Awareness Month, EatSleepRIDE invites motorcyclists around the world to attempt the largest synchronized ride in history to demonstrate for motorcycle safety. It’s called SyncRIDE. Kickstands up everywhere at 10AM EDT. Rain or shine, on your own or with friends. It doesn't matter what you ride.

  • Hand in glove, SyncRIDERs are invited to participate in a Guinness World Record attempt for “The Largest Synchronized Motorcycle Ride”. To be officially counted, riders can login to the EatSleepRIDE Motorcycle GPS app, available free in the App Store for iOS, and in the Play Store for Android mobile devices.

“The narrative in many countries where motorcycling is not accessible year round has been this: Motorcyclists are danger seekers who deserve what they get”, explains ESR co-founder and CEO Marina Mann. “We believe in a new narrative. Motorcycling should be a safer and more viable transportation solution. Research indicates that when legislation protects motorcyclists, we increase safety, reduce emissions and decrease traffic congestion for all road users.”

Join the SyncRIDE and be seen. Find out more about the SyncRIDE or how to host a ride on EatSleepRIDE.com

About EatSleepRIDE

EatSleepRIDE.com is a social platform for motorcycle enthusiasts nearby and around the world.

The EatSleepRIDE® Motorcycle GPS app (ESR app) http://app.EatSleepRIDE.com is available free to download in the App Store and in the Play Store. In conjunction with the EatSleepRIDE website it helps riders explore and share the best roads, track unlimited rides, and find riders nearby in a social platform. Safety is built-in with CRASHLIGHT®, the service automatically detects a crash and notifies contacts of the rider’s location. ESR is a top-rated app that continues to help riders log tens of millions of miles in 138 countries.

EatSleepRIDE and the SyncRIDE are proudly supported by the Ontario Media Development Corporation (OMDC), Black Market Records and Ryerson RC4. Thank you to the H-D®100 Challenge #HD100 and KTM Motorcycles North America.

For more information check out our media kit or please contact:

Sophia Vassiliadis
sophia@eatsleepride.com
+1-416-738-6864