Beverly Hills, CA, June 15, 2017 (GLOBE NEWSWIRE) -- Hologram USA Networks Inc. today announced it has named former NFL star Tully Banta-Cain as VP of Sports Marketing. Banta-Cain, who is best known as a linebacker for the New England Patriots, will create and develop marketing opportunities for NFL franchises, teams in the NBA, MLB, and NHL, national Olympic teams, and associated brands and sponsors using Hologram USA’s patented technology.
“Tully is the perfect evangelist to bring Hologram USA to the mass audiences of pro sports,” said Alki David, Hologram USA Networks Founder and CEO. “You don’t play in the Super Bowl twice without learning about what moves the crowd and what’s at stake for the world’s biggest brands. Our holograms have appeared in front of crowds of 60,000 and international TV audiences. Now Tully will expand us into big league sports.”
Hologram USA is the only provider of life-like, life-size hologram projections, and the elements that have made its projects successful are all present in the sports sector: icons with massive name recognition, the ability to “beam” people around the world for live events, high net worth crowds hungry for spectacular new experiences, and brands that need to find new ways to stand out in a crowded marketplace. Hologram USA is particularly strong on creating events for large spaces like sports arenas--having recently created stadium sized events in the U.S. and Mexico (and controlling the technology that kicked off the multi-billion dollar industry when it brought Tupac Shakur to Coachella). When it comes to hologram experiences, the effect of presenting people life size is crucial--no small scale projection can have the same awe inducing effect.
The company is innovating new applications of its technology specifically with sports in mind, including the recreation of legendary athletes, current-day stars making live appearances in multiple cities simultaneously, and opportunities for fans to challenge their favorite players via hologram. A project with a major country’s national Olympic team will be announced soon. Hologram USA Network’s distribution platforms via premium streaming network FilmOn TV, cable channel FOTV, content platforms OVGuide and CinemaNow, and its part-ownership of digital distributor MondoTunes means its hologram and VR/360 content can reach massive crowds globally.
“The potential for mind blowing uses of Hologram USA’s technology in pro-sports marketing is huge,” said Tully Banta-Cain, VP of Sports Marketing at Hologram USA Networks. “We can bring legends back for new audiences, let current day stars make multiple simultaneous appearances across the country and work with brands to make experiences fans will never forget.”
Banta-Cain was born in Silicon Valley and attended UC Berkeley. After playing in the NFL for 8 years, he shifted to work as entrepreneur in music, fashion, education and sports. He has also worked in Hollywood, appearing in the films By the Gun and Officer Downe.
Hologram USA controls the patented Pepper’s Ghost technology behind the famous Tupac Shakur, Michael Jackson and Whitney Houston holograms and is the only company that creates lifelike, life-size images. Hologram USA has partnered with the Sony Pictures, Universal Studios, ABC, Anhueser Busch and the Universal Music Group to create hologram events all over the world, including using live telepresence to “beam” Jimmy Kimmel, Florida Georgia Line, The Band Perry, Jack Black, Julian Assange and India’s Prime Minister Narendra Modi. has signed to create shows around the images of some of the most loved names in entertainment including Buddy Holly, Billie Holiday, Judy Garland, Patsy Cline, Jackie Wilson and Celia Cruz.
For press enquiries: Tom Paul Jones 310-383-4991 tom@filmon.com
About Hologram USA Networks:
Hologram USA Networks Inc. is a fast growing group of interrelated digital media companies which produces hologram, virtual reality, 360 and premium Hollywood content globally with an over-the-top ("OTT") audience of more than 100 million monthly unique users, who consume live and on-demand movies and television, music videos, audio content and social television programming. HUSA was founded by media entrepreneur Alkiviades (Alki) David in 2007 and launched its streaming video site in the United Kingdom in 2009 and in the United States in 2010. HUSA manages its worldwide business its headquarters located in Beverly Hills, California. For more information, please visit http://www.hologramusa.com/
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