Lehi, Utah, Aug. 15, 2017 (GLOBE NEWSWIRE) -- MaritzCX® earned the highest rank for a Customer Experience (CX) technology and research firm from the American Marketing Association (AMA) in its annual Top 50 Research Firms Gold Report. MaritzCX was listed as number 12 of 50 firms, up two spots from its position in 2016.
“Being a highly ranked CX tech and research firm in the Gold Report for two years in a row signifies a game changer,” said Mike Sinoway, president and CEO, MaritzCX. “It is showing a value shift where having a tight integration between research and customer experience technology warrants greater strength, validity and benefit for the industry as a whole and individual businesses.”
MaritzCX specializes in scoping, building, implementing and evaluating comprehensive and scalable CX programs for industries spanning automotive, B2B, energy & utilities, healthcare & insurance, financial services, retail, travel & hospitality and many more for customers across the globe. In addition to its technology platform, its research services include custom-designed surveys, traditional research studies, mystery shopping, advanced analytics, journey mapping, and consulting.
In addition to the AMA Gold Report, in the past 12 months, both Forrester and Gartner included MaritzCX’s Platform in their reports. A “Strong Performer” in The Forrester Wave™: Customer Feedback Management Platforms Q2, 2017 report and a Representative Vendor in the September 2016 Market Guide for Voice-of-the Customer Solutions, respectively. Platforms were evaluated on performance supporting customer listening, interpreting, facilitating action and monitoring.
The parent company of MaritzCX, Maritz, was founded more than 123 years ago and employs over 4,500 people around the world, garnering over $1.2 billion in global revenue, and boasts a long history of leadership in market research, behavior science, and employee and customer loyalty. MaritzCX offers customer experience research services and a software platform that today runs complex, global CX programs for thousands of users in multiple languages.
About MaritzCX - MaritzCX® software and services help organizations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations through its 12-point CXEvolution process. To take the complimentary CX assessment, visit www.maritzcx.com/assessment. For more information about MaritzCX, visit www.maritzcx.com.
Gartner Disclaimer - Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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