The Imaging Alliance Encourages Consumers to Preserve Precious Memories; Announces Support for "Save Your Photos Month" Events This September

WOODBURY, NY--(Marketwired - Aug 24, 2017) - The Imaging Alliance, a non-profit organization representing the bold and diverse imaging industry, announced its support for Save Your Photos Month, a celebration of family history, memories and stories held each September. Throughout the month, sponsors will offer events to educate consumers on how to preserve photos and documents for posterity. Now in its fourth year, Save Your Photos Month brings together people from around the world for events and education about the importance of saving family photos. In the first three years of Save Your Photos Month, more than 200,000 family memories were preserved at these events.

This year's activities include five online webinars as well as events across the country, which will provide consumers with free on-site scanning and printing services as well as detail options for handling photos.

Today's families have many convenient choices for scanning their photo archives, including sending them to reputable online service providers, dropping them off at local independent photo retailers and camera stores, consulting with dedicated professional photo organizers and even buying or renting scanning equipment for a family scanning party or reunion.

"The Save Your Photos Month initiative is a public service outreach campaign developed by The Association of Personal Photo Organizers (APPO) to teach individuals how they can preserve life's irreplaceable photos, videos and documents, in the event of unforeseen accident or disaster," explained Cathi Nelson, president, APPO. "This is our fourth year promoting September as Save Your Photos Month, and it has become more important than ever to help educate families about the value of their family photos."

Once scanned, precious family images can be enhanced and shared using products and services such as color restoration with Vivid-Pix software; online slideshow creation with tools such as Animoto; private sharing and storage services including Forever.com; and printing services for photobooks, gifts and posters, widely available online and at retail stores.

"We take photos to tell the stories of our lives, but in today's world of image overload, we are losing our connection to the photos that matter. Our goal is to help educate families about the importance of saving and sharing photos that will be treasured by future generations," Nelson added.

"It is more important than ever to save, print and restore your old photos," said Jerry Grossman, executive director of The Imaging Alliance. "For more than 100 years, pictures have been used to pass down family legacies to future generations. With so many digital photos being shared but never printed, we risk losing an entire generation of family photos, and those stories might never be told. Pictures will preserve our past for the future."

Save Your Photos Month brings together a coalition of industry leaders to reinforce and share this important message: Animoto, APPO, E-Z Photo, Forever, The Imaging Alliance, Kodak Alaris, Organization Motivation, and Vivid-Pix.

For more information about Save Your Photos Month, visit www.saveyourphotos.org.

About The Imaging Alliance

The Imaging Alliance is a non-profit organization representing the bold and diverse imaging industry, with a membership that encompasses manufacturers, software and application developers, retailers, media, photographers and others. Formed in 2016, it brings together critical assets from two respected, long-time industry associations: the Photo Manufacturers and Distributors Association (PMDA) and the Photo Marketing Association International (PMAI). The Imaging Alliance actively promotes the economic growth and sustainable development of both current and future imaging applications. Its members work together to create a sense of community through educational and philanthropic activities that support visual communications. For more information, see http://www.theimagingalliance.com.