ORANGE BEACH, Ala., Aug. 29, 2017 (GLOBE NEWSWIRE) -- The World Food Championships in partnership with MACMAC Marketplace today announced the launch of The Champions Table, an e-commerce marketplace for foodies, chefs and cooking enthusiasts. The Champions Table features a curated selection of unique culinary and food items that make time in the kitchen and at the table more enjoyable.
The World Food Championships (WFC) is the largest food sport competition in the United States. In 2016, there were more than 400 teams from 48 states and 15 countries competing at the championship event, which is held each November in Orange Beach, AL and attended by more than 25,000 people.
“We have great insight into the chef and food enthusiast community and saw the opportunity to connect them with products that could complement or enhance their skills,” commented WFC CEO Mike McCloud. “The WFC puts a spotlight on chefs who specialize in BBQ, steak, seafood, sandwiches and desserts, and we’ve merchandised The Champion’s Table around these categories and other key meal-time occasions.”
The Champion’s Table features almost 800 unique culinary products from more than 50 independent companies. It is built on MACMAC Marketplace’s proprietary marketplace platform, which enabled the two partners to conceive, merchandised and go to market in less than 90 days.
“This partnership will be beneficial for all of us – the WFC, MACMAC and the vendors selling on The Champion’s Table. We are presenting unique and interesting new products that are not widely available and are providing them with an additional distribution channel alongside some larger well- known brands,” said Elizabeth Nichols, MACMAC’s CEO, who added that the list of vendors selling on The Champion’s Table will expand continuously.
In addition to the marketplace’s core functionality, MACMAC also designed and operates a social media-driven recommendation section called “Food Champs.” Each food champ is a previous winner at the World Food Championships or an influential food personality who selects their favorite products from the site and shares their picks with social followers. New food champs are added to the site each week. According to McCloud, “It is a great way to bring in the voices of the expert chefs and food personalities who have been instrumental in the WFC’s success.”
About WFC
The World Food Championships (www.WorldFoodChampionships.com) features hundreds of culinary champions seeking food, fame and fortune. The sixth annual event, scheduled for Nov. 8- 14, 2017 at The Wharf in Orange Beach, Alabama, features 10 categories of competition before culminating in a high-stakes Final Table showdown for hundreds of thousands of dollars in cash and prizes. For all WFC updates, follow World Food Championships on Twitter (@WorldFoodChamp), and Facebook and Instagram (@WorldFoodChampionships).
About MACMAC Marketplace
MACMAC provides a turnkey Marketplace as a Service (MaaS) solution to retailers and brands that want to sell 3rd party product online without the complexity or expense associated with software development, inventory, fulfillment or back office integration. The MACMAC proposition is “You bring the audience; we’ll run the marketplace.” Visit macmacmarketplace.com for more information.
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